Brand Equity Essay Example | Topics and Well Written Essays - 1000 words

Brand Equity - Essay Example Attrition can quickly set in, rendering them vulnerable to competition. "Consumer-based brand equity is defined as the value of a brand signal to consumers." (Swait 1998, p. 7) . For Marcoms, once again, proactive commitment to customers separates successful companies from the rest. Because positive equity is so critically important an element of customer loyalty, operational flexibility and value innovation are especially meaningful here. Earlier, the lack of customer loyalty in the supermarket industry was discussed, with real equity being quite elusive for most chains (see appendix 1). At the heart of Marcoms equity package is providing convenience, quality, a variety of services, for customers who want it and who will pay more to get it. It is a premium service identified as such by customers because it delivers more. The equity pressure for companies like Marcoms is that, as they continue to raise the bar on customer expectations, they must also be able to see over the bar and continue to anticipate customer needs (Boone and Kurtz 2002). There are a lot of parallels between (1) the effect on loyalty of customer self-expression and choice and (2) the old-fashioned idea of romance and courtship. Customers are fickle; romance can be fickle. Boy meets girl. Boy wins girl. Boy loves her but takes her for granted. Choice is largely driven by a customer's relationships with a service, and with the companies that offer them. It's about experience, and levels of trust and commitment, through contact with suppliers. Because, in most industries, choices are so readily avai lable, customers are increasingly less hesitant to change suppliers. When replacement is perceived as more positive than negative, they'll move on. Industries such as banking and managed care have seen this occur (see appendix 2). This must translate to positive relationships and contacts, earning and keeping customer loyalty (Crawford 2003). "This perspective on brand equity focuses on the impact on consumer utility of a brand's signal credibility, rather than on the mere clarity of the provided information" (Swait 1998, p. 7) For Marcoms, the long-term value strategy is built on creating strong relationships with customers and anticipating their requirements. A significant new challenge is emerging with regard to value. Companies must now strategize with respect to both the physical product and the "virtual" product, such as information. Overlaps in physical and virtual product occur in many industries, particularly those where a tangible product, such as an automobile, and an int angible product, such as service advice or computer-based information support, coexist. Emancipated thinking and embracing the "possible shapes of things to come" now includes strategies that go beyond reliance on the company's own resources. Increasingly, companies are seeking strategic partnerships and relationships that bring complementary strengths, provide greater customer value, and result in higher share of customer (Boone and Kurtz 2002). Marcoms can build its brand equity through advertising. Marcoms should create a positive brand image and promotes its main goals and strategies appealing to emotions and mind of consumers. Perceptions and tributes towards Marcoms brand will be

Those Winter Sundays Essay Example for Free

Those Winter Sundays Essay Upon first reading the poem â€Å"Those Winter Sundays† by Robert Hayden, I was an objective reader who assumed Hayden was looking back with nostalgia at his lost childhood. Without researching the poem, as well as Hayden himself, I had no way of knowing his background as an adopted child to unhappy parents in a dysfunctional household. After reading several sources, I’ve formed a somewhat new outlook on the poem and what it means not only to we the readers, but also to Hayden the poet. One of the aforementioned sources used was Ann M. Gallagher’s â€Å"Hayden’s ‘Those Winter Sundays’† in which Gallagher basically provides an objective explication of the poem. She picks apart the poem’s main characteristics, and manages to understand something that I as an explicator had not: that Hayden obviously came from an unhappy childhood. Gallagher expands on that topic without ever mentioning any research she had done on Hayden’s biography, but solely on evidence from the text itself. Another of the texts used was Pontheolla Williams’ book Robert Hayden: A Critical Analysis of His Poetry. In this book, Williams spends most of the first few chapters delving into Hayden’s biography and where he grew up. Hayden was raised in Detroit with his adoptive parents, William and Sue Hayden; however, he still frequently visited his biological mother, Ruth Sheffy, in New York, and his biological father in Indiana (3-4). In this book, Williams connects how the difficulties of growing up with two sets of parents contributed to â€Å"Those Winter Sundays.† My final source was Phillip M. Richards’ article, â€Å"Robert Hayden (1913-1980): An Appreciation† from the journal, The Massachusetts Review. This source focuses more on Hayden’s intellectual journey such as where he went to college, which scholars influenced him, and how this was portrayed in his poetry. Richards reveals that Hayden was privileged to attend college with the â€Å"cream-of-the-crop of the Southern black college world,† and that this greatly influenced his poetry (602). Each source brought new information to my attention, and I found all of that information essential to further understand the poem itself. For example, Williams’ book revealed a whole background analysis on Hayden that without knowing, one might neglect to connect â€Å"Those Winter Sundays† with Hayden’s actual life. Hayden’s adoptive parents’ marriage was not a particular happy one, and so Hayden’s description in the poem of â€Å"the chronic angers of that house† which he grew up in becomes more than just the squeaks and groans of an old house, as I first contemplated in my explication (9). After reading Williams’ book excerpt, I saw a new aspect of the poem, understanding the tension between Hayden and his adoptive father who was â€Å"[dissatisfied] with his uncertain status as an adoptive parent and the fact that he and Mrs. Hayden did not get along very well† (4-5). Had I not known this, my understanding of the poem would have been limited. Likewise, in Phillip Richards’ article, new information about Hayden’s intellectual past was made evident and gave me a new perspective on how that played into Hayden’s work. When Richards states that â€Å"Hayden has been so influential a poet because he developed such a suggestive model of the history poem, a poem that searches the personal or public past for significant truth that the poet might present to his audience,† this pattern is brought to attention in â€Å"Those Winter Sundays† (611). Hayden is reflecting on the history of his childhood, finding the truth behind his father’s affection and ultimately, their relationship. This pattern was evident not only in Hayden’s work, but also in that of his intellectual colleagues’ which helped to shape his style. Had I not read this source, I would not have made the connection between â€Å"Those Winter Sundays† and Hayden’s intellectual journey. Finally, Ann M. Gallagher’s article was a perfect example of what an objective explication should look like. Until reading this article, I didn’t really know the extent of what was expected in an explication. Gallagher draws information solely from the text itself that my own was definitely lacking. For example, Gallagher brings attention to the seemingly unhappy marriage between the Haydens when she states that â€Å"one slowly becomes aware that it is not only the child who does not thank the hardworking father. ‘No one ever’ did†¦where, for example, is the woman of the house? Why is there no one to minister in love or duty†¦?† (246). In one statement, Gallagher has managed to open an entirely other facet of Hayden’s motivation. Gallagher’s explication changed my understanding of not only the poem, but of what a thorough explication entails. Additional sources are not only helpful when writing a paper, they are essential. Not because one’s own ideas are not good enough, but because to enhance and expand upon those original ideas, research must be done. I would never have known Hayden’s family background had I not researched it, and I would have been completely ignorant of that side of â€Å"Those Winter Sundays.† Likewise with his intellectual background, as well as the evidence from the text itself; had I not come upon others’ opinions and revelations, I would not have been able to make my own. While it is, of course, inexcusable to copy another’s work, it is conducive to use that work to further enhance your own ideas.

New Zealand Healthcare: Impact of Health Targets and Policy

New Zealand Healthcare: Impact of Health Targets and Policy Analyse the impacts of health targets, campaigns and policy on the New Zealand healthcare demand by using the following determinants: User fees An aging population Increased Immunisation requirements Helping smokers to quit Better diabetes and cardiovascular services More convenient health care in the community Increased Immunization MINISTRY OF HEALTH TARGET: â€Å"90 percent of eight months old will have their primary course of immunization on time by July 2014 and 95 percent by December 2014. The quarterly progress result includes children who turned eight months old during the three month period of the quarter and who were fully immunized at that stage.† It has been shown that the increase rates of children having immunization has a significant contribution in improving the New Zealand’s children health as evidenced by reducing the number of long-term disability triggered by illnesses. The Ministry of Health site one example of the impact of immunization where there is a significant decrease of pneumococcal infection in babies. Since this pneumococcal vaccine introduced in New Zealand, the number of children contracting this virus under two years old has halved (from over 96 percent dropped to 46.4 percent). Those children infected with this virus gets very susceptible and the worst thing will happen was to die if left untreated or developed worst complication. It is also reported that in this modern time, families having a children under two years old is now keen on visiting primary health care services often for vaccinations. The improved rates of contact was seen specifically for Maori and Pacific children as manifested by decrease in the number of hospital admissions for Maori and Pacific children for illnesses. â€Å"By creating an immunization target, tracking immunization events on National Immunization Register and raising the importance of immunization for the children, they will have taken huge strides in recognizing and addressing children health needs† (Ministry of Health 2002). Better help the smokers to quit MINISTRY OF HEALTH TARGET: â€Å"95 percent of hospitalized patients who smoke and are seen by a health practitioner in public hospitals and 90 percent of enrolled patients who smoke and are seen by a health practitioner in general practice are offered brief advice and support to quit smoking.† Indeed, smoking is dangerous. Smoking is said to kill about 5000 individuals each year in New Zealand and diseases that are smoking related are a major prospect rate to the health sector. Majority of the smokers want to quit and the government introduces a simple effective way that can be provided regularly by both primary and secondary care. Last 2007, the Ministry of Health published an update for Smoking Cessation Guidelines which they call it ABC approach. It will help the healthcare workers specifically the frontlines of health such as doctors, nurses and other healthcare professionals to understand the key steps in helping those individuals who smoke to quit on smoking. This approach is to Ask people about their smoking status and document their response, provide a Brief advice on how to stop smoking regardless of their motivation and desire to quit and provide an evidence-based Cessation treatment. This approach does not use to replace the smoking treatment yet this is to provide a key strategies to help in educating and bringing the awareness to every individual who smoke to stop smoking. This approach is also used to lessen the smoke-related hospital admission. Though it is very hard to stop smoking completely, it is said that one out of forty people who receive a good advice using ABC approach will help them to stop from smoking. The government believes that a little help can make all the difference. Better Diabetes and Cardiovascular Services MINISTRY OF HALTH TARGET: â€Å"90 percent of the eligible population will have had their cardiovascular risk assessed in the last five years.† Diabetes and Cardiovascular conditions foresees as a future major health burden in New Zealand. This two conditions said to be the major cause of morbidity in New Zealand and majority affects Maori, Pacific and South Asian peoples. As the people ages, and the lifestyle change, these conditions are possibly to increase significantly. This condition is greatly preventable with lifestyle changes and treatments for those who are at risk individuals. As of now, it is considered as a major and growing reason of disability and premature death. According to report given by Ministry of Health there are nearly 200,000 individuals diagnosed with diabetes and there are also thousands of people who have diabetes but not yet had it diagnosed. Through this targets with the aim of an increase percentage of the entitled peoples will have their cardiovascular risk assessed in the last five years, increase percentage of individuals with diabetes will avail free checks annually and an increase percentage of individuals with diabetes will receive improved diabetes management. The government will help to improve the health condition of those person suffering from this condition and will be able to live the life as normal as possible. The New Zealand government specifically the Ministry of Health is working to manage the existing issue. They are developing number of innovative programs underway to reach those people. They are making sure that those person having diabetes and cardiovascular problem are being managed effectively and are making the necessary changes to reduce the risk. They are now coordinating with the District Health Boards, Local Government and some Non-government organizations to attain the target for better assessment of this two conditions at specified time. Aging population New Zealand has an ageing population. This is one of three demographic trends that characterize recent changes in New Zealand’s population structure: declining fertility, the ageing of the baby boom generation and an increase in average life expectancy. As a result, the composition of New Zealand’s population pyramid is changing, with a widening at the top in the older age groups (Stephenson and Scobie 2002). â€Å"New Zealand is not alone in addressing the implications of population ageing. Many countries are facing the prospect or reality of an increase in the proportion of the population aged 65 and over. One of the main concerns created by an increasing older population is the impact this might have on the demand for and provision of health care and disability services (Ministry of Health 2002d).† â€Å"Changes in the trends in age-specific illnesses will have an impact on the demand for future health and disability services. It indicates that it is not old age per se that results in increasing health costs and demands, but the increased survival of people with poor health into old age. Increased demand for health services may relate to the growth of unhealthy lifestyles in Western countries, with a reliance on processed foods, reduction in exercise and an increase in sedentary jobs. These are associated with increasing obesity, diabetes and heart disease (Jackson 2002). â€Å" Therefore, the potential impact of population ageing on health systems is closely linked to theories about how trends in disability associated with chronic medical conditions and increases in life expectancy might interact with the demand for health services. User Fees The momentum towards achieving health target strengthened the concerns around sustainable health care financing and adequacy of the financing arrangements in this country. There is a necessity of increasing several options to finance health services in other areas of New Zealand and of these options is the institution of user-fees for health. Notably, these fees are charges imposed at the use of idea for different phase of health services and they might be charged as registration fees, consultation fees, fees for drugs and medical supplies or charges for any health services rendered, such as outpatient and inpatient care. Experts who promote user charges in health services view it as a pricing device which signals users and providers of health services as well as health planners in charge of health service outlets on how to manage health resources through payment for services. All the New Zealand residents and citizens can avail the health services for free provided by the government. However, due to the increase in the number of patients visiting to hospitals or any other public facilities there is a long queue before they can be scheduled to ask for a medical advice. And because of this, there is also an increase demand for medical professionals to work in a government facilities to serve for the patients. The government must allocate health care workers enough to solve this issue, they have to properly manage everything such as providing free medicines as well as to manage the number of staff and making sure that there is a less number of staff turn-over to manage the costs. More convenient community healthcare This target by the Ministry of Health was meat already. Ever since they began to change the healthcare delivery system of New Zealand the health of every individual in the community has a significant improvement. There is a lot of New Zealanders seek for medical advice and treatment from the health services. And it is said that 90 percent of those contacts occur in the community sector. It is called primary health care because it is the first place that people’s health needs are met. In 2009, the Ministry of health began to improve their services in the community. They introduce a better, sooner and more convenient approach in delivering health services in the community. This is to focus mainly on the individual health and achieve a better health outcome thereby decreasing the number of individuals going to hospitals if their condition doesn’t need an immediate medical treatment. If the person has to be admitted in the hospital the community will going to provide a referral for the person to be admitted in the hospital. In effect the new approach is removing barriers and creating a continuous health service. After all, from the patient’s point of view is that they don’t necessarily know who the person treating them, they do care about whether the services they receive are good.

Macbeth: Choices :: Macbeth essays

Macbeth: Choices         Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In The Tragedy of Macbeth by William Shakespeare characters often could not escape the consequences of their choices. The choices that some characters made in the play put them in a position which they could not escape. In most of these cases the character feels remorse for the choice they had made. The characters that I will be concentrating on are Macbeth, Macduff, and Lady Macbeth. These characters are the best examples of how characters could not escape their choices in the play.         Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The actions of Macbeth during the play sometimes put him in a situation which he could not escape. An example of this is when Macbeth murders Duncan. After he does it he regrets it and is afraid to think about it. This is shown in the quote: I am afraid to think what I've done; look on't again I dare not./(50- 51, Scene 2, Act 2) Another example is after Macbeth had Banquo killed and he sees Banquo's ghost at the table. He goes crazy and starts yelling at the ghost and he realizes that he cannot change what he has done so he tries to ignore it. That same scene Lady Macbeth says: Things without all remedy should be without regard: what's done is done./(11-12, Scene 2, Act 3) These examples show how Macbeth cannot escape the choices he made.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Macduff's allegiance to the country of Scotland leads to consequences which he cannot change. Macduff's allegiance is shown when he left Scotland and his family to go to England. There he met with Malcolm and started raising a army to overthrow Macbeth.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The result of this is the slaughtering of Macduff's wife and children by Macbeth's men.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   He blames himself for their death and he knows he can do nothing to change it. This is seen in the qoute: Sinful Macduff, They were all struck for thee! Naught that I am, Not for their own demerits but for mine fell slaughter on their souls. Heaven rest them now!/(224-226, Scene 3, Act 4)      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Lady Macbeth cannot escape the consequences of her choices either. She pressured Macbeth into killing Duncan when he did not want to. She also smeared the blood all over the guards and put the daggers in their hands. She went along with the murdering of Banquo and tried to tell Macbeth that he could not change what he had done in the second quote of my second paragraph. All of the choices she made had a huge impact on her life and we see what she has become in the

How Harper Lee Develops the Symbol of the Mockingbird

Mockingbirds are a symbol of sheer innocence; their existence causes no harm to others and the sole purpose of its life is to make mellifluous music for all to enjoy. The mockingbird’s sweet chorus is destroyed and disregarded in to kill a mockingbird, as the harmless characters of Boo Radley and Tom Robinson are exiled and imprisoned despite their altruism. The use of the mockingbird in the title provides distinction and coincides through characters and events during the novel.Harper Lee develops the symbol of the mockingbird in the novel through the town pariahs Boo Radley and Tom Robinson. Tom Robinson is accused of a crime he did not commit and in reality was helping another person without a reward. In chapter 10 Jem and Scout are shown an opening to the malevolence in society and are taught a moral lesson and the only sin considered by Atticus, â€Å" Shoot all the blue jays you want, if you can hit em’, but remember it’s a sin to kill a mocking. This quote foreshadows the up-coming events involving Tom Robinson and the injustices he will have to endure, even though the Mockingbird is not deserving of anguish, he is still put to death through the hands of others who would shoot any bird, regardless of what kind it may be. Scout and Jem at the beginning of the novel are oblivious to the harsh racial segregation and the moral teachings of Atticus only have literal meanings until they become immersed in the enmity of racism, where their innocence is later destroyed and the blurred barriers between their father and Maycomb become clear.Atticus is responsible for maintaining the stability of Maycomb and the co-existence of good and evil; he influences his children to have morally good actions and values unlike many other children of Maycomb. Atticus strives for the rights of the mockingbird and the defenceless Tom Robinson, despite the fact that he knows as soon as Mayella Ewell screamed he was a dead man. Atticus allowing Tom Robinson to a trial allowed the ignorance and hatred in Maycomb to some extent deteriorate, even Mr.Underwood a man who never spoke about the â€Å"miscarriages of justice†¦ likened Tom’s death to the senseless slaughter of song birds by hunters and children. † Just as Atticus defends the innocent and vulnerable Tom Robinson, he also provides refuge and respect to Boo Radley, a prejudiced against outcast of Maycomb. From the beginning of the novel Atticus respects Boo Radley telling Scout and Jem not to play in his yard, as he deserves the sanctity of privacy. Town gossip and the children’s fantasy surrounding Boo Radley constrain him to his home, which is veiled in mystery, â€Å"Inside the house lived a malevolent phantom.People said he existed, but Jem and I had never seen him. People said he went out at night when the moon was down, and peeped in windows†. Later in the novel the children realise that there was an error in their judgement of Boo Radley and th eir fear of him was unjust and cruel as behind the concocted hysteria is a kind-hearted and an innocent mockingbird as Boo Radley inflicts no harm on others and is just an innocuous victim of a cruel narrow-minded society.

Starry Night, by Vincent Van Gogh Analysis

Rebecca Shulman February 25, 2013 ENGL 205-04 Epic and Romance Paper #1: Starry Night by Vincent Van Gogh, 1889 Swirls mix with white, yellow, blue, and black as the town sleepily yet still so helplessly moves on with its life. No one can truly understand the mystery of the night until they’ve watched it grow. The night is born so magically as the sun of the day descends over the horizon and the moon peeks in through the shadows. It’s a darker sun, and although it is not quite as bright as the first, it is still able to shine down and create a new light for those who wake.The earth is cooled to the core as the town howls with blue breezes, while the wind chills the bones of those who walk the streets. I ponder at this painting, and wonder what thoughts pop in the minds of those whose eyes before mine have already fallen upon this golden wonder. It seems like such a small and quiet village, where the trees, so dark and gloomy as they are at dusk, grow ascending from the ground and are never ending structures.Behind the eyes of the painter was the thought of an ever-changing starlit sky in France, comparing dark with light and how it’s effects were so important to how life can look in one of the many perspectives. The oils are swimming expectantly across the page, creating this wild cotton candy vibe to the soft creamy delight of sweets that enter my imagination while I sit and stare at the tinted buttercream colored moon.As it smiles in my direction, I imagine what it’d be like if there were tiny raindrops slowly falling, but there isn’t a single cloud among such radiant tiny balls of fire. The lines in the sky dance and twirl like waves of an ocean crashing along the shore during the mightiest of storms. I can’t help but wish that I could be a part of this memorable scene, thinking what it would feel like to swim amongst the honey dipped stars so high above me, as I raise my hands and lift my chin, aiming towards the he avens.I’d look below me as my arms spread so angelic, looking down toward the low-lit buildings as I surf around this world full of beautiful wild colors of nature. Though there is a glow throughout the drawing, there is also a clear exactitude of how the sky and land are separated by colors. Where the skies glow of yellow is stronger than it is near the ground, the brightness of the waning moon shows how far that beauty can shine over the land like a guide, or a distant friend.

Let them Call It Jazz Research Paper Example

Let them Call It Jazz Research Paper Example Let them Call It Jazz Paper Let them Call It Jazz Paper The story Let Them Call It Jazz is written by Jean Rays and it talks about Salina, a dark skinned, young woman who has no money, no home and no idea of what to do next in her life. She came to England with the intent of becoming a seamstress at a shop in London, but has had no luck getting hired. Instead she finds herself kicked out of the bed-sit she rents weekly and learns that her life savings has been stolen. Jean Rays has used specific characterization techniques to convey certain attitudes toward racial oppression. Her narration and dialogue, her personality and the other characters reaction to her are integral in communicating the racism message in the story to the reader. Jean Rays was influenced by her own experience with the whites and wanted to speak out about the racist acts by the people of England. The other characters reaction is shown when she moved into a ewe flat, she was disliked instantly and was told by her neighbors Must you stay? Cant you go? this shows that the people of that age then disliked people who were not white and did not treat them properly. Her previous land lady, not only stole Salines money, but also lied to the police when Salina reported that her money was stolen, saying She certainly had no money when she came here, She able to pay a month s rent in advance for her room. This caused Salina to leave the flat to find another one. Racism through the reaction of other characters is further shown when Salina was singing on her own and the neighbors disliked it. They called the police and when she was being told off my the police, You cant make that noise here. Get along home. Youve been drinking. I, the woman who had called the police was looking at me and smiling and the other people at their windows this proves that racism was dominant during that time.

Calvn Coolidge essays

Calvn Coolidge essays A Look Back on the Coolidge Presidency Calvin Coolidge became the 30th President of the United States of America after the abrupt death of Warren G. Harding. Many historians look at the Coolidge presidency as one that had no initiative. He is often dismissed as a political naif, simpleton, and lazy misfit, a relic from the nineteenth century, whose administration set the stage for the Great Depression (Sobel 3). Despite of what historians think, Coolidge put our country on pace of becoming the most powerful country in the world through business. Although he is blamed for the Great Depression, he changed the American outlook on economy Coolidges political philosophy was something that he never changed all throughout his political career. Many remarked that Coolidge was a clever and astute politician, but he was also a teacher of morals and ethics who believed in the innate goodness of mankind, which had been corrupted by government and other external forces. Part of that morality was a denial of materialism, a central component of Garmans philosophy to which Coolidge adhered for the rest of his life- which might surprise those who consider him a philistine (Sobel 120). Mr. Coolidges genius for inactivity is developed to a very high point. It is far from being an indolent activity. It is a grim, determined, alert inactivity which keeps Mr. Coolidge occupied constantly. Nobody has ever worked harder at inactivity, with such force of character, with such unremitting attention to detail, with such conscientious devotion to the task. Inactivity is a political philosophy and a party program with Mr. Coolidge, and nobody should mistake his unflinching adherence to it for a soft and easy desire to let things slide. Mr. Coolidges inactivity is not merely the absence of activity. It is, on the contrary, a steady a...

1 page report Research Paper Example | Topics and Well Written Essays - 500 words

1 page report - Research Paper Example Companies will avoid law suites which are brought by harming the environment. Environment is made dirty when companies litter in places like beaches. There are some companies that emits carbon into the air and others spill oil into the sea (Anderson, 2006). By engaging in these practices, companies will never face law suits. Another importance for companies engaging in these practices is saving costs on production of their products. These are companies that have started recycling programs where they recycle plastic containers etc. These saves cost of producing new plastic products and it eventually cleans the environment. These practices are used by some companies as business strategies. Companies that protect the environment are praised by people because they are responsible. They get good opinion by people and customer loyalty. It is important for companies to engage in environmental sustainability practices because there are global challenges of energy efficiency. There is also climate change due to emissions by companies. Human activities have brought climate change and this should be reduced (Ramon, 2007). Living in a dirty environment predisposes people to diseases. There are several steps that companies can take in order to become environmentally sustainable. The first step is by reducing rubbish by recycling. Recycling of some rubbish reduces the operation costs of a company. Recycling of rubbish will eliminate littering which eventually encourages pests. Another step that companies should take is by manufacturing eco-friendly products. These are products that are environmental friendly. The eco-friendly products do not emit carbon and are not harmful to the environment. For instance, car manufactures are designing cars that consume less energy and emit less carbon. Air pollution is another area considered by companies. Companies are taking caution in emitting gases into the air. Some gases are dangerous when inhaled by employees and

The Single European Market Essay Example | Topics and Well Written Essays - 750 words - 1

The Single European Market - Essay Example 25). It may prove to be difficult to complete the single European Market due to ineffective implementation, amends and enforcement. Though the heterodoxy of the measures to implement the Single market in Europe is gradually improving, insufficient transposition is still a worry. 56% of the European Single market measures have been changed in every member state (Pohl & Sorsa, 1992, pp. 34). Significant delays and poor quality changes have been noted in the member states which have prevented the businesses from taking full advantage of the potential for the single market. The member states have also tried to use different change proficiencies which have resulted to legislations with legal worries and interpretation problems. This has increased the compliance costs for the interested parties who have to bear with different prerequisites in the different member states they go (Pohl & Sorsa, 1992, pp. 35). Mismatched enforcement of the European Union statute law hampers fair competition i n the single market and thus a barrier to the implementation of the single market in Europe (Barnard, 2002, pp. 46). ... ll sabotage the high level of the protection which the statute law intend to hold and the aberration of competition between the producers due to the differences in the way the application of the European Union Single market is enforced in the different member states (Barnard, 2002, pp. 50). The businesses in the different states may consider this as a way of discriminating between them due to the unevenness in the way it is enforced. Another problem may arise where the market opening bank on the mutual recognition rationale. The inspectors in one state may have problems in distinguishing the different necessities required for the different products or service suppliers to fulfill or in measuring the adjustability to the requirements by the suppliers (Pohl & Sorsa, 1992, pp. 41). The absence of efficient and effective redress may hinder the implementation of the European single market. The rendering of efficient redresses demand a chain of means and methods which involve the identific ation of default items to the disposition and setting standards to remove such goods from the market or setting up punishments and penalties for anyone dealing with the defective items (Pohl & Sorsa, 1992, pp. 43). Due to pores in the legislative framework, most of the proposals of the European Union have not been taken up and the market relaxation of the segments which had not been covered up by the program has not been accomplished (Pohl & Sorsa, 1992, pp. 55). Due to the failure of the European Union to establish a simplified and consistent taxation system and elimination of discriminations in the member states, most of the companies are precluded from carrying out business as single entities. This inhibits contributions of the businesses to employment creation. Most of these companies

Peer rejection Term Paper Example | Topics and Well Written Essays - 1750 words

Peer rejection - Term Paper Example dolescent is becoming hostile, aggressive or even violent and taking inherent action to ensure that the child takes positive steps to deal with a situation more productively. Those with anger management problems often manifest their hostilities in the form of fighting, destruction of property, verbal abuses, manifesting angry outbursts, or even manipulative behaviors against others. This essay explores the issue of the development of anger issues during the adolescent stage of development as a direct outcome of peer rejection. The essay further investigates treatment methodologies for adolescents that have developed anger management problems as a result of peer rejection, focusing on the implications of this hostility on current adolescent development and future adult social adjustment. Treatment methods differ in curbing anger management problems with adolescents and this research essay conducts a comparison and contrast to determine which treatment strategies might be most effective for a peer-rejected adolescent youth that has developed hostility problems. During the adolescent stage of development, peer opinion and acceptance become primary needs as the youth seeks establishment of a sense of social identity. It is during this period where adolescents define their sense of self-importance based on their ability to fit in with peers. When adolescents have perceived a positive sense of belonging, it can lead to increased self-esteem which has fundamental implications as to whether the adolescent becomes fully self-actualized in adulthood, or reaching the full pinnacle of one’s achievement capacity and maximizing one’s fullest potential. Hence, peer rejection during adolescence has significant implications for whether the adolescent is fully prepared to transition into a well-adjusted and self-venerating adult. Peer rejection that occurs during adolescence can lead to the youth’s inability to self-regulate their emotional states (Trentacosta and Shaw,

Motivation and leadership Assignment Example | Topics and Well Written Essays - 4750 words

Motivation and leadership - Assignment Example It is one of the most vital reasons behind the success of any organization. The productivity of any organization depends upon the leadership skills that are exhibited by the managers at different levels. These skills help in improvement of the present business procedures. The managers have the ability to handle tough managerial situations by implementing the leadership theories and models within their functioning activities. Various leadership theories would help in the increase of productivity and maximization of the advantages of innovation followed by achieving competitive advantage over the competitors. It is the responsibility of the leaders to motivate the employees and improve their performance. Motivation acts as another important concept stimulating the performance of the employees thereby improving the overall performance of every organization. The project deals with implementation of leadership and motivational theories and models in RasGas. ... The company is renowned for being one amongst the top global energy suppliers in this world (â€Å"Global Energy Supplier Striving for Excellence†). It oversees or manages its business operations related to all the seven LNG trains and handles helium production related operations, sales-gas production related operations, various shipping contracts and international commercial partnerships (â€Å"RasGas sets Train 7 in motion†). The company puts great efforts in managing all the seven LNG trains effectively (â€Å"RasGas getting Train 5 on track†). 1.1 Issues or challenges faced by RasGas It is very important to determine the organizational structure of a petroleum or gas producing company. The structure helps in considering how authority is allotted and responsibility is assigned. The actual organization structure of the oil companies in the oil and petroleum industry differs depending upon its size and diversification in the business activities. The oil produces can also be categorized as integrated or independent companies. RasGas is an integrated company having various departments. Each department performs its functions in a distinct manner. There are separate procedures for completion of the business operations in every process. It is known that Qatar is a region enriched with huge natural resources. Thus, the company has huge scope to show its excellence. The company has functional organizational structure. A functional organization structure is the one which consists of series of activities within the structure. The activities include coordination, controlling, supervision followed by task allocation. This term ‘organizational structure’ relates

Blue Ocean Strategy Research Paper Example | Topics and Well Written Essays - 750 words

Blue Ocean Strategy - Research Paper Example Blue ocean strategy: BOS is the synchronized detection of discrimination and short cost. The aim of BOS is not to surpass the opposition in the present industry, but to generate new marketplace room or a blue ocean by making the struggle extraneous. BOS frameworks and apparatus contain policy canvas, price curve, four procedures framework, six paths, buyer understanding cycle, buyer utility map and blue ocean idea directory. These frameworks and tools are considered to be an effective illustration made through easy communication. BOS covers both policy formulation and plan implementation. The three key theoretical construction blocks of BOS are: price improvement, tipping point leadership, and reasonable process. While spirited strategy is a structuralist theory of approach in which arrangement shapes strategy, BOS is a Reconstructionist theory of stratagem where strategy shapes structure. As an incorporated advancement to approach at the classification level, BOS requires organizati ons to expand and line up the three plan propositions: value proposition, profit proposition and people proposition. Consumers and blue ocean strategy: By analyzing the past mistakes and then in order to correct them, Nintendo planned remedies like the â€Å"regular† aimed age groups and had entered an entire fresh measurement. Nintendo has made good progress and advanced the â€Å"casual gamers† group. According to Blue Ocean Strategy theory, at hand there are three groups of noncustomers that any business can achieve out as they are the â€Å"soon-to-be† noncustomers, that is, the people at the market edge. Second come the â€Å"refusing† ones who intentionally affect decisions along with the market and then the final ones like the â€Å"Unexplored† noncustomers, who can be seen only in the diverse markets. The Wii put forward a bound of costs that attracted the first tier (casual gamers), and the second tier customers appeared to be frequently u naffected. However, it is the thirds tier that looks to have been glad by the invention of Wii. â€Å"The Nintendo Wii was born and has been wildly popular with girls, families, and seniors. They reduced their costs by going low tech and increased the value by making it easy to understand, fun to play and active. Thus the Wii has outsold their competitors at a very high profit† (The Three Tiers Tool - Identifying your non customers, 2009, P.20). The Wii has even been admired for utilization as a way of revival for corporeal treatment of patients, being agreed by doctors to recover potency and even healing of definite injuries. The buyer utility map: (Strategy Hub, 2011). The buyer utility map assists to get manager thoughts from the correct viewpoint. It outlines all the services that the lever company can bring to buyers as well as the dissimilar experience buyers can have with regard to a manufactured goods or service. This lets managers recognize the full range of convenie nce propositions that a product or service can present. â€Å"Buyer Utility Map is a tool that helps managers test whether their business or product/service

Making of Collateral Essay Example | Topics and Well Written Essays - 1500 words - 36

Making of Collateral - Essay Example From this study it is clear that directing covers the methods, technologies, thought processes, and judgments that a director must use throughout the fascinating process of making a film. Directing also should help you master technical and conceptual skills in the filmmaking process. â€Å"The first time we watch a film; we usually don’t know or think about the artistic decisions that were made during its production.† According to the discussion Scriptwriter Stuart Beattie originally set Collateral in New York City. Max was to be portrayed as a loser, hiding from the world in his cab and getting little out of life. Once Mann took charge as a director, he made numerous changes. The setting was changed to Los Angeles. Max became less a loser and more a laid-back, intelligent man content to observe the world from behind a steering wheel and to interact with his passengers, endlessly delaying his plans to start his own limousine service. The story largely consists of this pair interacting, so Mann’s decision to change Max’s traits altered the nature of the conflict between them. Max becomes our point-of-view figure for most of the film. Unusually for a film about a professional killer, we don’t see the first murder but stay with Max in the cab until the shocking moment when the body falls onto his cab roof.  The switch to Los Angeles affected many aspects of the film’s st yle. One of the attractions was that this tale of a random crossing of destinies took place almost entirely at night, from 6:04 p.m. to 4:20 a.m.

Motivation and leadership Assignment Example | Topics and Well Written Essays - 4750 words

Motivation and leadership - Assignment Example It is one of the most vital reasons behind the success of any organization. The productivity of any organization depends upon the leadership skills that are exhibited by the managers at different levels. These skills help in improvement of the present business procedures. The managers have the ability to handle tough managerial situations by implementing the leadership theories and models within their functioning activities. Various leadership theories would help in the increase of productivity and maximization of the advantages of innovation followed by achieving competitive advantage over the competitors. It is the responsibility of the leaders to motivate the employees and improve their performance. Motivation acts as another important concept stimulating the performance of the employees thereby improving the overall performance of every organization. The project deals with implementation of leadership and motivational theories and models in RasGas. ... The company is renowned for being one amongst the top global energy suppliers in this world (â€Å"Global Energy Supplier Striving for Excellence†). It oversees or manages its business operations related to all the seven LNG trains and handles helium production related operations, sales-gas production related operations, various shipping contracts and international commercial partnerships (â€Å"RasGas sets Train 7 in motion†). The company puts great efforts in managing all the seven LNG trains effectively (â€Å"RasGas getting Train 5 on track†). 1.1 Issues or challenges faced by RasGas It is very important to determine the organizational structure of a petroleum or gas producing company. The structure helps in considering how authority is allotted and responsibility is assigned. The actual organization structure of the oil companies in the oil and petroleum industry differs depending upon its size and diversification in the business activities. The oil produces can also be categorized as integrated or independent companies. RasGas is an integrated company having various departments. Each department performs its functions in a distinct manner. There are separate procedures for completion of the business operations in every process. It is known that Qatar is a region enriched with huge natural resources. Thus, the company has huge scope to show its excellence. The company has functional organizational structure. A functional organization structure is the one which consists of series of activities within the structure. The activities include coordination, controlling, supervision followed by task allocation. This term ‘organizational structure’ relates

Making of Collateral Essay Example | Topics and Well Written Essays - 1500 words - 36

Making of Collateral - Essay Example From this study it is clear that directing covers the methods, technologies, thought processes, and judgments that a director must use throughout the fascinating process of making a film. Directing also should help you master technical and conceptual skills in the filmmaking process. â€Å"The first time we watch a film; we usually don’t know or think about the artistic decisions that were made during its production.† According to the discussion Scriptwriter Stuart Beattie originally set Collateral in New York City. Max was to be portrayed as a loser, hiding from the world in his cab and getting little out of life. Once Mann took charge as a director, he made numerous changes. The setting was changed to Los Angeles. Max became less a loser and more a laid-back, intelligent man content to observe the world from behind a steering wheel and to interact with his passengers, endlessly delaying his plans to start his own limousine service. The story largely consists of this pair interacting, so Mann’s decision to change Max’s traits altered the nature of the conflict between them. Max becomes our point-of-view figure for most of the film. Unusually for a film about a professional killer, we don’t see the first murder but stay with Max in the cab until the shocking moment when the body falls onto his cab roof.  The switch to Los Angeles affected many aspects of the film’s st yle. One of the attractions was that this tale of a random crossing of destinies took place almost entirely at night, from 6:04 p.m. to 4:20 a.m.

Courage in to Kill a Mockingbird Essay Example for Free

Courage in to Kill a Mockingbird Essay One likes to think of a hero, as strong, brave, and meeting all challenges head on. All the characters in this book have a different view as to what courage is, and they all show it in different ways through their everyday lives. Younger characters, like Jem and Scout, see the physical aspect of it, whereas Atticus believes this to be an extremely weak form of courage. He believes in the mental quality of courage. The ability to be in minority and not back down and to be able to change; he admires Mrs. Dubose for her acts of courage that are against all odds. For a younger character, like Scout, courage is often associated with a physical act that is usually dangerous. It is hard for young children to realize that courage can be shown in other aspects of life. Scout sees an example of courage in her father when he shoots the mad dog Tim Johnson (pg. 101). Although Atticus does not think of it as very courageous, Jem and Scout are proud of their father and the courage he showed in this dangerous situation. Atticus views courage on a more intellectual level, as a moral thing not something that can be proved with a weapon. Later on in the story, Jem and Scout encounter the vindictive, spiteful Mrs. Dubose who often shouts out racism directed at the passing children because of Atticus’ job. At one point she proclaimed, Your fathers no better than the niggers and trash he works for! (pg. 111). When she blatantly made Atticus an object of ridicule like that, Jem decided that the best way to settle things was to ruin Mrs. Duboses camellias. Since he could not attack Mrs. Dubose directly, Jem decided to go for something close to her. He is committing a physical act of retaliation, which led to her suffering mental pain yet again. It was a cowardly act, for he dared not step up and confront her. After Atticus heard about this stunt, Jem was made to read to her every afternoon for a month. He now needed mental valour, and he did find it more difficult to source this than the physical bravery he was used to displaying. This is made apparent by him refusing to walk past her house alone, and because Jem was at first terrified of going to see her. Mrs. Dubose was a very sick woman, and had used morphine to ease her pain but was now addicted. It was her goal to leave the world beholden to nothing and nobody (pg. 120). She displayed what Atticus refers to as real courage. (pg. 121). She showed real courage because she does not have the luxury of standing there with a gun pointed at her addiction. One single attempt could not free her from the addiction. Rather, it had to be a many staged process over an extended period of time. It was shear determination and real courage that allowed her to accomplish her goal. It was not until after she died that Atticus explained to Jem and Scout how courageous the woman was because she knew she was dying but was still determined to die free of the morphine. She fought against great odds, even though she knew that she would surely die. Atticus tells his children that he wanted them to see what real courage is, instead of getting the idea that courage is a man with a gun in his hand. He also says that she was the bravest person he ever knew. (pg. 121) Real courage is when you fight for what is right regardless of whether you win or lose. Atticus Finch demonstrates real courage several times throughout the novel, in addition to the lessons that he teaches his children. The largest and most important example would be the trial of Tom Robinson. When Atticus took the case, he went up against Maycomb, a generally prejudiced town, in order to defend Tom. He understood that taking the case would make him an object of ridicule and that no one would forgive him for believing a black mans word over a white mans. Even his own sister expresses disapproval at his decision, practically telling him he was bringing disgrace to the family. Nevertheless, no matter how much his reputation suffered, he did not change his mind. Standing up for his morals and ethics was more important than what people thought about him. From the very start Atticus knows he will not win the case however he does his job and finishes what he set out to do. Atticuss strong sense of morality and justice motivates him to defend Tom Robinson with determination, giving it all he has. He shows this when he says, Simply because we were licked a hundred years before we started is no reason for us not to try and win. (pg. 82). He says this to Scout after she comes home from school angry at Cecil Jacobs for making fun of Atticus in the schoolyard. Atticus tells her to fight with her head instead of her fists. He wants the people of Maycomb to hear the truth about Tom, That boy may go to the chair, but hes not going till the truths told. (pg. 159). Atticus is putting everything a man holds dear, dignity, respect, honor and status, on the line to protect Tom. He later shows more bravery when he goes to the jailhouse to protect Tom from a mob. Without thinking twice, he rushed to Toms aid. He went willingly, knowing that if a mob did form he would be greatly outnumbered and would easily be beaten. Still, he put Toms well being ahead of his own welfare. While serving justice, Atticus also showed great courage. For example, he did not go along with Heck Tate when he told a lie about what really happened the night Bob Ewell was found stabbed to death. Atticus put his life and career on the line because he knew that, as an officer of the court, withholding information from an investigation could have gotten Mr. Tate thrown into jail. Nonetheless, like many times before, doing what was right and fair prevailed in Atticuss way of thinking. In addition, Atticus went against his moral code and principles he had always upheld before, when Atticus is faced with the decision of abiding by the law or breaking it in order to do the right thing. He knew that incarcerating a man like Arthur Radley would have been unforgivable, especially after Arthur had just performed a great deed by saving his childrens lives. He knew that exposing him would be an awful way of repaying him; it would have been like shooting a mockingbird. Therefore, Atticus chose to protect Boo from the public eye rather than abide by the law and his honest judicial ways he was so accustomed to follow. Sometimes it takes even more courage to set a new level of morals than to stay in one’s comfort zone. (pg. 297-302). The courage to change habits and thoughts is very important, because not everyone is able to do it. A very good example of this courage is when Atticus asked Scout not to fight anymore. When I committed myself to this act of cowardice. Word got around that Scout Finch wouldn’t fight anymore, her daddy wouldn’t let her. (pg. 97). That was a great act of courage because Scout used to fight a lot but as she had promised her father she would not fight anymore. Scout, like Jem does not want to disappoint Atticus, so she makes a change. In conclusion, Atticus shows praiseworthy courage and behaviour in many instances throughout the story, not by fighting or killing, but by standing up for what he believed in a civilized and determined way. His strongest motivation, however, were his children. He wants to be a good example for his kids and encourage in them a strong sense of moral value. One time Scout asks him why he had taken a case he knew he was not going to win and he responded by saying, For a number of reasons. The main one is, if I didnt I couldnt hold up my head in town, I couldnt represent this county in the legislature, I couldnt even tell you or Jem not to do something again. (pg. 82). In other words, he would not have been able to talk to his kids about justice and standing up for what one believes when he himself had not stood for what he believed in. The lessons taught by Atticus and Mrs. Dubose show Jem and Scout what it is to be courageous, to be able to change, to tell the truth and most importantly to stand up for their own beliefs. All qoutes from Lee, Harper, 1960, To kill a Mokingbird, London, Pan Books

Different Restaurant That Observation Tourism Essay

Different Restaurant That Observation Tourism Essay Customer service and satisfaction can be difficult to evaluate. One method of evaluating service level is through mystery shopping. Identify at least three types of hospitality business to evaluate for your mystery shopping activity. Create a comprehensive survey for your mystery shopping activity which must include at least ten question relating to a variety of customer service question. After you have finished, review the result and write a report to provide clear information and any pertinent details that further explain the responses. 1.1 Introduction Three types of different restaurant that I go are Pizza hut, McDonalds and KFC. 1.2 Report Three types of different restaurant that observation are Pizza hut, McDonalds and KFC. The observation are on Friday 5 October 2012, Saturday 6 October 2012 and Tuesday 9 October 2012. The first mystery shopping that observe are on Friday 5 October 2012, the observation was conduct at Pizza hut. The observe is look at serving time of the food will long time because need to cook. For example, chicken pepperoni need to cook. If many customer we have to wait the pizza around 30 minutes. Next are the observe is look are the staff listening skill very good because they know how to communicate to the customer. Such as, the waiters will reply again the customer order. Beside that the observe is look is the uniform of the staff are neat and beautiful. For example, all the staff wearing neat and beautiful. After that the observe is look at the place that customer eating are neat and clean. Such as, the place that customer eating are neat and clean. Next are the observe that i look are in there the staff very friendship with the customer. For example, the staff friendship with the customer that will give customer will come back they restaurant again. The second mystery shopping that observe are on Saturday 6 October 2012, the observation was conduct at McDonalds. The observe is look at the service time of the food are faster because there food is ready early then the customer coming. For example, burger are ready early then the customer buy it. If any food finish ready then the customer have to wait 5-10 minutes only can get there food. Next are the observe is look are they listening skill of the staff are very good because they know how communicate to the customer. Such as, the staff know what the customer order. Beside that the observe is look is the uniform of the staff are neat and beautiful. For example, all the staff wearing neat and beautiful. After that the observe is look at the place that customer eating are neat and clean. Such as, the place that customer eating are neat and clean. Next are the observe that i look are in there the staff very friendship with the customer. For example, the staff friendship with the custo mer that will give customer will come back they restaurant again. The third mystery shopping that observe are on Tuesday 9 October 2012, the observation was conduct at KFC. The observe is look at the service time of the food are faster because there food is ready early then the customer coming. For example, original and spicy chicken are ready early then the customer buy it. If any food finish ready then the customer have to wait 5-10 minutes only can get there food. Next are the observe is look are the listening skill of the staff are very good because they know how communicate to the customer. Such as, the staff know what the customer order. Beside that the observe is look is the uniform of the staff are neat and beautiful. For example, all the staff wearing neat and beautiful. After that the observe is look at the place that customer eating are neat and clean. Such as, the place that customer eating are neat and clean. Next are the observe that i look are in there the staff very friendship with the customer. For example, the staff friendship wit h the customer that will give customer will come back they restaurant again. Pizza_Hut_Logo.jpg kfc-forecasts-increase-with-new-breakfast-menu.jpg mcdonalds.jpg 1.3 Conclusion From this question 1, I have learn three type of different restaurant how their staff serving, listening skill , the place clean or not? and so on. The first restaurant that I go is Pizza hut, the second restaurant that I go is McDonalds and the last restaurant that I go is KFC. QUESTION 2 Assume that you have bought a new shop lot and want to open a restaurant. As a service provider what would you need to consider when you want to open the restaurant and how would you do to get your customer? Do you agreed if say that you need to consider demographic factor in identifying your customer? Why? 2.1 Introduction Yes, I agree to start a restaurant we need to deciding on a restaurant concept, choosing a location for restaurant, finding the perfect restaurant name, writing a business plan, writing the menu, staffing a restaurant, and equipping a restaurant. Demographic information includes characteristics like age, income, marital status, education stage in the family life cycle, home ownership, sex, zip code, occupation, household size, mobility patterns, ethnic background and religion. Demographic information is a straightforward and basic method of identifying customer. 2.1 Starting a restaurant To start a restaurant we need to deciding on a restaurant concept, choosing a location for restaurant, finding the Perfect restaurant name, writing a business plan, writing the menu, staffing a restaurant, and equipping a restaurant. Firstly are deciding on a restaurant. We have to deciding what type of restaurant that want to open will depend of a variety of things. If want to open a restaurant we have to plan what type of food that we like to cook and serve to the customer, in an atmosphere they feel comfortable in. Secondly are choosing a location for restaurant. Location is vital to the success of any restaurant. There are several factors to consider when searching for that perfect restaurant location, including population base, local employment figures and accessibility. Once you find that perfect location, you will need to make sure you negotiate the best lease possible for your restaurant. Thirdly are writing a business plan. To prepare for your interview with the bank, we need to do your homework. Creating a business plan that outlines your restaurant and how we plan to make it profitable, will show the loan officer we mean business. Also make sure we arrive at the bank with all the necessary paperwork, including personal income statements, tax returns and anything else the banker ask we for. Fourthly are finding the perfect restaurant name. Restaurant names may reflect a theme (Mexican, Chinese, Continental), a location, or simply be a play on words. The important thing to consider is the impression it will leave on customers. Select a name that will be easy to customers to remember and spell. Nothing is more frustrating than not being able to find a restaurant online or in the Yellow Pages because you arent spelling it correctly. Fifthly are writing the menu. Your menu is a huge part of my restaurant. After all, it is essentially why my customers keep coming back. They love the food. The layout and design is just as important as whats listed on the menu. Avoid amateur looking menu designs, such as clip art or photocopied handwriting. Finally, knowing how to price the menu will help increase your profit margins, giving me more money to invest into my restaurant. Sixthly are staffing a restaurant. Hiring the right staff is crucial to any new restaurant. Good food loses much of its appeal if it accompanied by bad service. Knowing the basic employee roles of the back of the house and the front of the house will help you select the best candidate for the job. Experience counts for important positions, such as head cook, dining room manager and bartender. Seventhly are equipping a restaurant. Outfitting your restaurant kitchen, dining room and bar is the largest part of your start up budget. Shop around for bargain deals of used equipment and leased equipment. Also understanding needs vs. wants is important in avoiding the pitfalls of buying unnecessary furniture and equipment, which can set you way over budget. Begin with the basics, and once you have those you can pick up a few extras. 1.3 Demographic factor Demographic information includes characteristics like age, income, marital status, education stage in the family life cycle, home ownership, sex, zip code, occupation, household size, mobility patterns, ethnic background and religion. Demographic information is a straightforward and basic method of identifying customer. 1.4 How to get a customer? To get a customer using five needs of every customer. Five needs of every customer are every customer comes into the customer situation with differing wants while want are frequently hard to identify and may occasionally be unrealistic. The five basic need are service, price, quality, action and appreciation. The firstly are service. Customer expect the service that they think is appropriate for level of purchase that they are making. A small, spontaneous purchase may have a smaller service need than a larger purchase that has been carefully planned and researched. The secondly are price. The cost of everything we purchase is becoming more and more important. People and business want to use their financial resources as efficiently as possible. Many product previously considered unique are now considered commodities. This mean that while a consumer previously had to travel to the the local hamburger restaurant to purchase a hamburger, now one can be acquired at many other locations. This make the component of price even more important to the customer. The thirdly are quality. Customer want the product that they purchase to be durable and functional until the customer decides to replace them. The requirement of quality mandates that manufacturers and distributors produce products that live up to the customers expectations of durability. Customers are much less likely to question price if they are doing business with a company that has a reputation for producing a high quality product. Fourthly are action. Customers need action when a problem or question arises. Many companies offer toll-free customer assistance telephone lines, flexible return policies, and customer are human begins and like to think that they are an important priority and that when a need or question arises someone will be ready and waiting to help them. Lastly are appreciation. Customers need to know that we appreciate their business. Customer service providers can convey this appreciation in many appropriate ways. Saying thank you to the customer through our words and actions is a good starting point. Preferred customer mailing lists, informational newsletters, special discounts, courtesy, and name recognition are good beginnings to showing our customers our appreciation. Additionally, letting them know that we are glad that they have chosen to do business with us conveys a positive message. A fast- food restaurant has a sign in its drive-through lane that say we know that you could eat somewhere else; thank you for allowing us to serve you. 1.5 Conclusion From this question 2, i have learn about how to open a restaurant, how to get a customer and the demographic factor. To start a restaurant we need to deciding on a restaurant concept, choosing a location for restaurant, finding the Perfect restaurant name, writing a business plan, writing the menu, staffing a restaurant, and equipping a restaurant. Next are, to get a customer using five needs of every customer. Five needs of every customer are every customer comes into the customer situation with differing wants while want are frequently hard to identify and may occasionally be unrealistic. Beside that are to get a customer using five needs of every customer. Five needs of every customer are every customer comes into the customer situation with differing wants while want are frequently hard to identify and may occasionally be unrealistic

Crazy Drivers Essay -- essays research papers

I do not know how many times I have been driving down the road when someone does something stupid, ranging from pulling out in front of me or tailgating. More and more drivers enter the road every year and it seems as if less and less of them know how to drive. As a teen I often get stereotyped as a bad driver but this is a very unfair judgment. The fact is I have helped prevent accidents the closest I have ever been to being in an accident was the fault of an older gentleman. Still the numbers do not lie teens have the most accidents of any age bracket. Why do teens have the highest accident rate? I believe it is because of inexperience not bad habits. Most teens have only been driving for a very short time, if at all, when they receive their license this leads to accidents. People get ...

Deforestation Causes Climate Change Essay -- Global Warming Essays

"Ladies and gentlemen, the world's forests need to be seen for what they are—giant global utilities, providing essential public services to humanity on a vast scale." -- Prince Charles on Deforestation Many development institutions and politicians regard population pressure as the major factor causing rainforest destruction. Nobody can deny the serious global problem of population growth. However, the belief that this is the main cause of rainforest loss is used by many governments and businesses to imply that there is little or nothing they can do about the problem of rainforest destruction. An examination of forest destruction on a regional basis reveals that this is not so. In fact it is large companies and the inequities of international trade which are the root causes of rainforest destruction. For instance, millions of hectares of primary rainforests are being destroyed in South East Asia by logging, and the driving force in this industry is not the local population but international demand for timber. Because landless people will follow logging roads into primary rainforest areas, it is the logging industry which is the main immediate factor responsible for colonisation of rainforest. In Central America, 40% of all the rainforests have been cleared or burned down in the last 40 years, mostly for cattle pasture to feed the export market (often for US beefburgers). This industry in particular, and the continuing consolidation of land ownership in general, force the poor into rainforest in their search for land. Latin American environment groups have cited skewed land distribution as the most important factor frustrating the conservation and sustainable use of rainforest areas. Throughout South East Asia there are the... ...an 7 per cent of the planet's surface. They generate the bulk of rainfall worldwide and act as a thermostat for the Earth. Forests are also home to 1.6 billion of the world's poorest people who rely on them for subsistence. However, forest experts say governments continue to pursue science fiction solutions to the coming climate catastrophe, preferring bio-fuel subsidies, carbon capture schemes and next-generation power stations. Putting a price on the carbon these vital forests contain is the only way to slow their destruction. Hylton Philipson, a trustee of Rainforest Concern, explained: "In a world where we are witnessing a mounting clash between food security, energy security and environmental security - while there's money to be made from food and energy and no income to be derived from the standing forest, it's obvious that the forest will take the hit." Deforestation Causes Climate Change Essay -- Global Warming Essays "Ladies and gentlemen, the world's forests need to be seen for what they are—giant global utilities, providing essential public services to humanity on a vast scale." -- Prince Charles on Deforestation Many development institutions and politicians regard population pressure as the major factor causing rainforest destruction. Nobody can deny the serious global problem of population growth. However, the belief that this is the main cause of rainforest loss is used by many governments and businesses to imply that there is little or nothing they can do about the problem of rainforest destruction. An examination of forest destruction on a regional basis reveals that this is not so. In fact it is large companies and the inequities of international trade which are the root causes of rainforest destruction. For instance, millions of hectares of primary rainforests are being destroyed in South East Asia by logging, and the driving force in this industry is not the local population but international demand for timber. Because landless people will follow logging roads into primary rainforest areas, it is the logging industry which is the main immediate factor responsible for colonisation of rainforest. In Central America, 40% of all the rainforests have been cleared or burned down in the last 40 years, mostly for cattle pasture to feed the export market (often for US beefburgers). This industry in particular, and the continuing consolidation of land ownership in general, force the poor into rainforest in their search for land. Latin American environment groups have cited skewed land distribution as the most important factor frustrating the conservation and sustainable use of rainforest areas. Throughout South East Asia there are the... ...an 7 per cent of the planet's surface. They generate the bulk of rainfall worldwide and act as a thermostat for the Earth. Forests are also home to 1.6 billion of the world's poorest people who rely on them for subsistence. However, forest experts say governments continue to pursue science fiction solutions to the coming climate catastrophe, preferring bio-fuel subsidies, carbon capture schemes and next-generation power stations. Putting a price on the carbon these vital forests contain is the only way to slow their destruction. Hylton Philipson, a trustee of Rainforest Concern, explained: "In a world where we are witnessing a mounting clash between food security, energy security and environmental security - while there's money to be made from food and energy and no income to be derived from the standing forest, it's obvious that the forest will take the hit."

Comparison of the French Revolution and the Salem Witch Trials

Coincidence and certainty —– comparison of the French Revolution and the Salem Witch Trials As we have learned on the class, these two distinguished historical events, the French Revolution and the Salem Witch Trials have obvious similarities and certain differences, we pay attention to them because these are two of the miserable man-made chaos in human history (although French Revolution has great positive importances to France and the whole world, there was unnegeletable chaos and massacres, that's what I what to illustrate above).In my point of view, after analysing different aspects of their backgrounds , we can say that besides the differences, there are also reasonable similarities between both of the events. To compare and contrast the French Revolution and the Salem Witch Trials, I would like to separate the topic into several parts associated with the events to illustrate my idea. Differences: 1, The Salem Witch Trials happened on 1692, while the French Revolut ion exploded on 1789, which means that these two events have a time gap of almost one hundred years. , Meanwhile, The Salem Witch Trials happened in Massachusetts, America, and the French Revolution at first bursted in Paris, France, and then spreaded around the whole country, the location is another difference. 3, Massachusetts, at that time was a colony of Great Britain, the overall social economy remained undeveloped as agricultural-based villages, no more to say the capitalization and modernization; while France in 1789 had already become one of the strongest country in Europe with a great economy development. , 1692 in Massachusetts, society was in the control of the colonists from Great Britain, villagers were kept in a primitive agricultural life, the main conflict in that region, in my opinion, was the gap between the rich and the poor among the villagers. 1789 in France, people were divided into three stages, first stage consisted of bishops and priests, second stage consis ted of aristocrat and royalty, and the third one consisted of bourgeois and peasants, while Bourgeois had become the most effective and active status in France by their talents and hardworking, they didn't enjoy any privileges and political rights; peasants ere under tough taxations and suffered from poverty. So the conflicts between the third stages and the first two stages were getting more and more serious. 5, 1692 in Massachusetts, most people were uneducated, thus inevitably had superstitious beliefs such as ghost and witch, effected by these kinds of beliefs, they were easily aroused and provoked, caused panic, then they could help going mad and doing crazy things. 789 in France, most people had been influenced by â€Å"the enlightement†, more and more people believed the thoughts of liberty, equality and fraternity, thus disappointed with the social fact. Similarity: 1, Among people who got involved into these two events, there were large amount of uneducated and poor persons: villagers in Massachusetts, and peasants in France. 2, I want to use the word â€Å"conformity† to explain the chaos and massacres of both events psycologically.Why were there so many innocent people sentenced to death penalty at last? Why did persons who used to be kind become brutal and blinded accused the others? I believe that on one hand, people have a trend to believe something which is believed by the majority, which has driven people in Massachusetts to accuse others of witches without any reasonable evidence and made people in France believe that some people were guilty to be traiters.On the other hand, when under a disordered situation, people lost their own sense of judgement and justice, in order to protect themselves from being accused guilty, they had to set up others to prove that they themselves were innocent. 3, Both of the events, fierce and terrible as they became, were finally terminated, with in my opinion, shows that human history has a strong a bility of self-recovery and development. The society changes after great chaos and people learn and make progresses, that's how we grow up.

Exploring The Indian Refinery Industry Environmental Sciences Essay

Energy is being an of import gas pedal for the growing of economic system and in the present scenario oil and natural gas are the chief beginnings of energy. India has got limited beginnings of oil and natural gas, so India has to be dependent on Arabian and African Countries, rich in oil and natural gas militias, for supply of the energy. Indian industry is at present transforming, turning at around 14 % per annum which is non sufficient to prolong the increasing demand for energy. In India, over the last two decennaries, The Refining Industry has witnessed enormous growing. This industry celebrates the centennial of the Refinery at Digboi ( one of the oldest refineries ) , the growing in the industry is accompanied by the tremendous development in the autochthonal capablenesss to engineer, apparatus and design mega refinery undertakings. A major designation for growing in Research activities by the refineries and national research labs have been recorded, with the consequence that activities that were traditionally regarded as being in the sphere of Accredited engineering, are being smartly pursued and cost effectual solutions to the industry ‘s demands are being provided based on autochthonal cognize how. In the 2nd half of the Last Decade, the industry has witnessed a sea alteration. Refineries ab initio were fundamentally Hydro planing refineries, the refineries set up by MNC ‘s integrated secondary processing besides. Production of Lubes was besides incorporated in some of the subsequent refineries. In the early 1980 ‘s, in a large manner secondary processing in the signifier of Fluidized Catalytic Cracking was adopted, when speedy sequence of six such units were in set up. This lead to the rule of Hydro checking in the late 1980 ‘s and early 1990 ‘s as the demand for production of more and more in-between distillations decided the pick of processing options. The three new FCC units were set up with the ability to co procedure residue along with VGO. The demand to guarantee quality of the merchandises conforming to specific rigorous specifications, related to environment and public presentation lead to the development of Hydro treating procedure and a figure of undertakings to better the quality of Diesel have either been implemented or are under execution. Increased profitableness and better quality of merchandises has led to a figure of refineries being taking up surveies to analyze their existing constellations and suggest options for the optimisation of rough oil mix and the processing constellation. Coevals of power or integrating with petrochemicals production is farther adding value to the refinery operations and these are being reviewed really earnestly. All this has led to the transmutation of the Indian refineries and the procedure of alteration still continues and the demands of conservationists going more rigorous, the constellations will go on to germinate. The factors driving the alterations in the refinement scenario are a combination of: aˆ? Minimization of residues aˆ? Maximization of value added merchandises aˆ? Improved merchandise quality aˆ? Maximum use of bing assets aˆ? Environmental judicial admissions Refineries in India are already major exporters of petro merchandises. India is mostly importing the rancid assortment of petroleum from Arab because the overall basket is much cheaper than Brent petroleums. Environmental criterions in India are besides allowing higher sulfur content in gasoline and Diesel.2.0 OIL & A ; GAS SECTOR REFORMSRefinery sector was delicensed in 1998New Exploration Licensing Policy ( NELP ) announced by Govt. in 1999. Administered Pricing Mechanism ( APM ) was dismantled from April 2002. Selling of conveyance fuels like Petrol, Diesel & A ; Aviation Fuel is a permitted topic to run into minimal investing of about US $ 0.44 billion in oil and gas sector. 100 % FDI is permitted in Exploration, Refining, Pipelines for both crude oil merchandises & A ; gas and Selling. Planing Commission study on Integrated Energy Policy in August 2006 Oil and gas is expected to be the cardinal drivers of the energy ingestion growing. Faster geographic expedition of full domestic sedimentary basins to augment domestic handiness of oil and gas Improvement in oil and gas recovery degrees Acquisition of equity oil and gas abroad Exploitation of alternate fuel beginnings such as CBM, Gas Hydrates, Hydrogen fuel cell and blending of bio-fuels Care of strategic militias in oil and crude oil In the last few old ages, the Indian refinery sector has witnessed uninterrupted capacity add-onsIndia: Refining CapacityGet downing with the 2003 to 2009, there is immense capacity add-on in the private sector refineries i.e. from27 mmtpa in 2003 to 72.5 mmtpa in 2009, demoing 168 % addition in the capacity add-on, and a just sum of capacity add-on in the populace sector refineries get downing from 89.9 mmtpa n 2003 to stagnancy in the back-to-back two old ages 2004 and 2005 and smaller balls of add-on in the farther old ages, in 2006 entire private sector refinery capacity amounted to 99.4 mmtpa and in 2007 and 2009 105.5 mmtpa. Harmonizing to the XIth twelvemonth program the capacity add-on in the 2012 is targeted to be 235 mmtpa representing 76 mmtpa from private refineries and 159 mmtpa from public refineries, and 302 mmtpa targeted in 2013, with metameric capacities as 202 mmtpa from public refineries and 100 mmtpa from private refineries.3.0 REFINERY PRODUCTION PROCESSRefinery Production ProcessesRefineries typically consist of a figure of parallel and consecutive procedures used to transform rough oil into a scope of concluding merchandises such as gasolene, Diesel, and asphalt. Modern refineries range from the simple to the really complex, though the tendency is towards increased complexness as the demands for higher-quality concluding merchandises addition. In all refineries, including smaller simple refineries, rough oil is foremost distilled into its basic constituents ; these component watercourses are sent for farther transition in the more complex refineries. The most of import distillment proce dures are the rough distillment, and vacuity distillment. Secondary transition processes by and large use thermal or catalytic procedures to farther change over the oil watercourse from distillment. Among the most of import is the catalytic reformist, where the heavy naphtha, produced in the rough distillment unit, is converted to gasolene ; the fluid catalytic cracker ( FCC ) where the gas oil from the vacuity distillment unit is converted ; and the hydrocrackers, which is used to â€Å" check † the molecules of heavy oil watercourses into lighter merchandises such as gas oil. Refineries by and large include process units such as hydro-treaters or hydro-de-sulfurizers to handle merchandises to better their quality. Ancillary units back uping the chief procedure units include rough desalters ( anterior to distillment ) , hydrogen production, non-energy merchandise units ( asphalt, lubricators ) and public-service corporations ( power and steam ) .Flowchart of a Typical Complex RefineryBeginning: Worrell and Galitsky, forthcoming.3.1 ProcedureCracking Treatment Reforming Hydro-treating Polishing Alkylation3.1.1 Crack:Cracking unit consists of one or more tall, thick, bullet-shaped reactors & A ; web of furnaces, heat money changers & A ; other vass. Procedure uses heat & A ; force per unit area to â€Å" check † heavy hydrocarbon molecules into lighter 1s. Fluid catalytic snap Unit ( FCCU ) A or â€Å" cat snap † It ‘s the basic gasoline-making procedure. FCCU converts most comparatively heavy fractions into smaller gasolene molecules utilizing intense heat ( 1,000 deg F ) , low force per unit area & A ; powdered accelerator for speed uping chemical reactions. Hydro snap: A Procedure applies checking rules utilizing different accelerator, somewhat lower temperatures, much greater force per unit area & A ; H for obtaining chemical reactions. Not all refineries employ hydro snap. Cost-effectively converts medium- to heavyweight gas oils into high-value watercourses Catalytic Crack: Very of import procedure in modern refinement. Procedure allows transition of stuff that would usually be burned as fuel ( vacuity gas oil ) into gasolene and distillation ( heating oil & A ; diesel fuel ) . Price difference between residuary fuel oil & A ; gasolene justifies CRU. Typically this procedure yields 50-60 % gasolene, 20-30 % distillation & A ; 30 % butanes3.1.23.1.3 REFORMING:Catalytic Reforming It uses heat, moderate force per unit area & A ; accelerators to turn naphtha ( light, comparatively low-value fraction ) into high-octane gasolene constituents.3.1.4 HYDRO-TREATING:It ‘s a Purifying procedure for sulfur remotion by responding crude oil fraction with H ( which is obtained from CRU or separate H works ) .3.1.5 Refining:Fine-tuning & A ; otherwise bettering merchandises to run into specifications by uniting assortment of watercourses from treating units. Example, in order to do gasolene, refiner would blend naphtha, reformate, catalytic gasolene, alkylate & A ; butane so that mixture has required octane figure, vapor force per unit area, sulfur degree & A ; aromatics content. Unit of measurements for public presentation additives & A ; dyes to separate assorted classs of fuel.3.1.6 ALKYLATION:Iso-butane ( gaseous by-products of checking ) is reacted with either isobutylene or propene to organize complex paraffinA isomers. Chemical reactions take topographic point in presence of hydrofluoric or sulphuric acid accelerators. By combing these molecules octane degree of paraffin isomer or alkylate is increased to around 93-96 octane. Refiners use this procedure to better octane degree of gasolene pool. The liquid signifier of mixture of hydrocarbons is known as Crude oil, dwelling of six parts of C and one portion of H as chemical compounds, carring little sums of sulfur, metals, salts, O and N. The organic compounds which are accumulated under the sea and trapped in sedimentary stones constitute to their formation. These stones are the topographic points where petroleum oil geographic expedition is concentrated. The oil is under force per unit area and if a pipe is pushed into the rig trap, oil flushs out smartly. With the extraction, the force per unit area is diminished, is so unnaturally reinforced by the injection of air or H2O into the reservoir to keep the force per unit area of the rig and force the oil up to the surface. Crude oil constituting of hydrocarbons that are holding variable boiling points so can be sepaprated through the procedure of refinement. â€Å" Refining is a procedure in which rough oil is heated in a vacuity until it evaporates and so allowed to lift up a column. Hydrocarbons liquefy at different temperatures and therefore can be collected at different highs in the distillment column. † Merchandises, with their approximate boiling points are: Petroleum gas ( & lt ; 90 °C ) Naphtha ( 200-350 °C ) ( it is used to do the additives for high-octane based gasoline, and polymeric plastics and carbamide ) Petrol ( 90-200 °C ) ( used to fuel internal burning engines, chiefly vehicular. ) Kerosene ( 350-450 °C ) ( used as an illuminant and cooking fuel in India and other hapless states, and as a infinite heating fuel in industrial states. ) Diesel ( 200 °C ) High velocity Diesel ( It is largely used in diesel-powered vehicles ) Light Diesel ( It is used in diesel engines running at lower velocity chiefly irrigation pumps and coevals sets ) Lubricant ( 650-1000 °C ) ( consists of lubricating oils and syrupy oils used to lubricate traveling parts in industry, cars, railroad engines and passenger cars and marine engines. Furnace oil ( & gt ; 1000 °C ) ( made by thining residuary fuel oil from polishing with in-between distillations such as diesel oil. It is used in boilers, sand traps, furnaces and warmers. LSHS – Low sulfur heavy stock is variant for furnace oil. ) Solid crude oil coke collected at the underside after the liquid fractions are removed. Which are largely used as fuel, but is besides used to do electrodes and dry cell batteries. The proportion of aggregation of these merchandises may change from rough assortment to crude assortment, which are classified as Sweet or sour.3.2 REFINERY ECONOMICSThe refinery economic sciences can be divided into no. of parts such as: Crude slates Refinery constellation Merchandise slates Capacity use Environmental judicial admissions3.2.1 CRUDE Slates:Crude oils have different outputs depending on natural qualities ( denseness measured as API gravitation & A ; sulphur content ) Low API gravitation implies Heavy petroleum oil Typically higher sulfur content makes crude rancid Outputs of automotive fuels with lower octane & A ; Cetane values doing engine knocking & A ; higher emanations Larger output of lower-valued merchandises, like FO ( available at price reduction to crude oil ) Higher investings in secondary processing installations to better outputs to fit merchandise specifications Lower on Refiners penchant & A ; hence price reduction to sweet petroleum High API gravitation sweet petroleum is on diminution & A ; commands premium over rancid petroleums. Costss & A ; payback periods for refinery treating units must be weighed against awaited rough oil costs & A ; projected derived function between visible radiation and heavy petroleum oil monetary values. Crude mix processed by Indian refineries ( PSU ) 52 % high sulfur and 48 % low sulfur petroleum. GRMs ‘ of Indian refineries ( PSU ) soon around USD 6-7/ Bbl while that of private refineries around US $ 10 per barrel3.2.2 REFINERY CONFIGRATIONS:Refiner ‘s pick of petroleum oil is influenced by the type of refinery processing units- Exceeding works ( dwelling of ) CDU & A ; likely Catalytic Reformer to supply octane Outputs from this works closely reflect natural outputs from petroleum processed Typically merely condensates or light sweet petroleum is processed at this type of installation unless markets for heavy fuel oil ( HFO ) are readily & A ; economically available Asphalt workss are exceeding refineries that run heavy petroleum oil because lone involvement is in bring forthing asphalt/ bitumen Cracking refinery Takes gas oil part from CDU ( a watercourse heavier than Diesel fuel, but lighter than HFO ) & A ; breaks it down further into gasolene & A ; distillate constituents utilizing accelerators, high temperature/ force per unit area Coking refinery Procedures residuary fuel, heaviest stuff from CDU & A ; thermally cracks it into lighter merchandises in Coker or Hydrocracker Addition of FCCU or hydro cracker significantly increases output of higher-valued merchandises, like gasolene & A ; diesel oil, leting processing of cheaper, heavier petroleum while bring forthing an equivalent or greater volume of high-valued merchandises Refineries holding big hydro-treating capableness have ability to treat rough oil with higher sulfur content.3.2.3 PRODUCT Slate:Refinery constellation is influenced by merchandise demand in each part. US demand for gasolene is much larger than distillate demand & A ; therefore refineries configured to maximise gasolene production Gasoline gross revenues account about 50 % of demand while distillate gross revenues account less than 30 % of merchandise demand US refineries are configured to treat big per centum of heavy, high sulfur petroleum, produce more of gasolene & A ; lower of HFO US refineries have invested in more complex refinery constellations, which allow usage of cheaper feedstock & A ; higher processing capableness Indian Refineries merchandise slate ( wt % on petroleum ) norms Light & A ; Middle distillates to heavy terminals ratio of 73:27 with maximal portion of Diesel oil.3.2.4 CAPACITY UTILIZATION:Critical constituent of refinement economic sciences is capacity use rate, or how expeditiously the refinement composite is runing in order to retrieve its fixed costs. Spare capacity consequences in increased competition among refiners, which farther eroded refinement borders. Use rate of about 95 % is considered optimal as it allows for normal unopen downs required for care & A ; seasonal accommodations. Refinery capacity is based on designed size of CDU ( frequently referred to as nameplate capacity ) Occasionally, through ascents or de-bottlenecking processs, refineries can treat more petroleum than nameplate capacity for short periods of clip.4.0 Refining CHALLENGECrude Sourcing/Oil SecurityPotential of Crude available is rather less from bing Fieldss in Middle East, Africa and South American states to back up polishing capacity enlargement and sustain capacity use. To increase the potency of handiness of petroleum certain attempts have been made which are: – Attractive New Exploration Licensing Policy ( NELP ) aˆ? 206 oil & A ; gas geographic expedition blocks awarded in 7 unit of ammunitions aˆ? 68 major finds reported aˆ? Investment committednesss of the order of $ 10 billion aˆ? Huge Unexplored land area aˆ? World ‘s biggest deep H2O gas find made in 2002 ( K-G Basin ) – India Hydrocarbon Vision – 2025 aˆ? 100 % geographic expedition coverage of all sedimentary basins by 2025 aˆ? Internationally competitory financial footings aˆ? Alternate beginnings: CBM and Gas HydratesOil Security: Strategic StorageThe oil security is the up step of Storage & A ; Supply Infrastructure. And for this certain things have been taken into history: – Integrated Energy Policy recommended 90 yearss storage of oil imports – Present storage coverage is 74 yearss and will cut down to 63 yearss with addition in the oil imports – Storage capacity augmentation actions have been taken to heighten the entire storage capacity to 78 yearss. – Planned capacity add-on: 8.62 MMT aˆ? 5.33 MMT by ISPRL at Vizag, Mangalore and Padur aˆ? 3.29 MMT at other locations – Strategic storage to supply addl. 12 yearss screenRefinery Configuration/ ComplexityChanging the Feed stocks would diminish the input costof the refineries by: aˆ?Changing the Quality – 0API / Sulfur / Acidity aˆ? Widening of petroleum basket aˆ? Compulsion to co-process feed-stocks of Bio-origin Following Product Mix Improvement aˆ? Turning demand with rigorous merchandise eyeglasses. aˆ? Switching the regional demand aˆ? Large figure of classs aˆ? Upgradation of low value/surplus merchandises – Naphtha to Petrochemicals – Black Oil to Distillates – Pet Coke to PetrochemicalsEnergy Efficiency Improvementaˆ? Energy efficiency can be betterment by usage of – Energy efficient technologies/designs – Energy efficient equipments – Best operation and care patterns aˆ? GHG emanation decrease through energy efficiency betterment aˆ? Close monitoring and timely actions bridge the spread in specific energy ingestion to fit with the planetary best aˆ? Tools applied are: Pinch Technology, Hydrogen Management, Waste Heat Recovery, Steam Power balance ( CogenerationCycle ) aˆ? Increased use of gas in topographic point of conventional liquid fuel5.0 Demand FOR PETROLEUM PRODUCTSThe demand of crude oil merchandises is related to the energy demand of the state, it is a map of degree of activity measured as GDP. India is soon traveling through the major industrial and economic reforms for the intent of incorporating the Indian economic system with the planetary economic system. The major countries of focal point has been identified as hydrocarbons. Policy alterations are planned for the sector to do the industry globally competitory. The reforms bundle are formed and expected to hold high economic growing in the sector, the demand of crude oil based merchandises is expected to turn at a rate of about 7 % .Wide spreads between merchandise demand and autochthonal petroleum handinessWidening spread between merchandise demand and rough production from autochthonal beginnings leads to heavy dependance on Imports. Oil Equity abroad and fresh discoveries under New Exploration & A ; Licensing Policy are assisting to bridge the spread between demand and autochthonal production. There is a demand for immense investings in refinement, grapevines & A ; Marketing substructure5.1 India: PRODUCT DEMAND & amp ; REFINING CAPACITYHarmonizing to the informations provided IOCL: Excess refinement capacity is expected to increase farther by 2030 India will go on to be merchandise excess Import/Export demand for crude/products to be rather significant6.0 OpportunityThe creative activity of extra refinement capacity of about 110 million tones per annum, an investing of about US $ 22 billion will be required, in the close hereafter. With such a phenomenal growing in the sector, so, ample chances and Scopess are at that place for transportation of the engineerings. The engineerings are required for the upgradation of the bottom barrel and run intoing the predominant demands of in-between distillations and bettering the quality of merchandises that make them environment-friendly and globally competitory. New refineries are located at the seashores while the major Centres, which are for the demand of crude oil merchandises are present in the inland topographic points, largely in North/North-West parts. Therefore, the chances for edifice inland refineries in the state are bing. In the field of petro-chemicals forward integrating is besides allowed for the refineries, which are for the merchandises which are better value-addition and environmental friendly, that will open another country for the investings to happen. India holding a strong committedness to prosecute an energy policy and the environmental factors would be taken into consideration. State is following more environmental friendly steps with respects to the use and the quality of fuels. Decrease of lead and benzine in gasolene, decrease of sulfur and betterment of cetane in Diesel are the major steps that are under execution. Such a quality of upgradation of fuels will necessitate the acceptance of latest engineering, which are bound to incure immense investings of around $ 2500 million.India ‘s advantagesIndia holding a immense modesty of trained and extremely skilled work force at a much lower cost as compared to some of the advanced states. Further, a big population base exists and really low per capita ingestion of crude oil merchandises is predominating, India is one of the fast emerging markets. The state has acquired tremendous experience in the field of installing and efficient operation of crude oil refineries from the past 35 old ages. Therefore, the operating cost will be lower as compared to other states and the value-addition in Indian refineries is of a really high order and that the puting up of refineries in India for the domestic market every bit good as for exports would be economically attractive.India as an international refinement finish and emerging Asian refinement hubIndia is poised to be ‘Asian Refining Hub ‘ due to built-in advantages in its economic system, geographic location, altering demographics, locality to high demand Centre of South East Asia and assorted other factors. India has been frontward looking in its thought and the full growing of Indian Refining Sector can be summed up in four distinguishable stages, namelyA A Early stage A A A A ( 1947 – 1969 ) , Development PhaseA A A ( 1970 – 1990 ) , Economic Liberalisation PhaseA ( 1991 – 2005 ) Mega Refining Hub Phase A ( 2006 onwards ) India is steadily emerging as an international finish for oil refinement with investing demands lesser by 25 % – 50 % as compared to its Asiatic opposite numbers. As per the analysis carried out by Deutsche Bank, India is expected to heighten its refinement competency by 45 % in the following 5 old ages. Bing the fifth biggest worldwide state in context of distillment capacity, India enjoys 3 % of the international capacity portion. To travel in front in doing its presence felt strongly in the planetary market, Indian crude oil houses are be aftering to raise their distillment capacity from the bing 149 mtpa to 243 mtpa by FY 2011-12. Cost fight Cost fight driven by lower fabrication rewards Low capital and hard currency operating costs Entree to big, technically skilled fabrication base and work force Autochthonal procuranceBeginning: A T KearneyStrategic location for petroleum sourcing and merchandise exportAdvantage of Economies of graduated table in big scale undertakings, along with experient and competitory building companies. The Autochthonal procurance sets a platform for cost effectual direction. Readily available accomplishment set for puting up and runing refineries with favorite substructure State of the art engineering being adopted for puting up and upgrading refineries with petroleum processing flexibleness and optimized merchandise slate and quality. Tax holidays/SEZs/PCPIRs offer first-class financial government. The Large domestic market every bit good as turning petrochemical industry has offered the following cardinal growing: Soon over 34,500 Retail Mercantile establishments ( IOC over 17,000 ) Crude grapevine – 3987 Km ( 34.5 MMTPA ) , merchandise grapevine 9454Km ( 55.09 MMTPA ) Politician installations at 14 ports locations: 39 positions, 2 flatboat breakwaters, 8 SPMs Increasing figure of participants in spread outing downstream sector Robust refinement borders Lowest capex/opex Downstream regulator in topographic point Low per capita oil ingestion at 111 kgoe