Current Market Research Report on Synthetic & Bio-Based Lubricants Market Essay

This study estimates and forecasts the demand for synthetic (mineral oils and chemical oils) and bio-based lubricants in the global market. Synthetic lubricants market has been segmented on the basis of various products including industrial, consumer automotive and commercial automotive lubricants. This segmentation has also been analyzed on a regional level, providing data for North America, Europe and Asia Pacific. Bio-based lubricants market has been segmented on the basis of applications such as hydraulic oil, chainsaw oil, turbine oil, metal working oil and so on. Biolubricant demand has also been segmented on the basis of end-use industries such as commercial and consumer automotives. The study analyzes the entire lubricant industry from the demand perspective and market data for all segmentations is provided both in terms of volumes and revenues with forecast for the period from 2013 to 2018. Various synthetic lubricant products analyzed in this study include process oils, general industrial oils, hydraulic & transmission fluid, passenger vehicle engine & motor oil, metal working fluids, heavy-duty engine oil, gear oil and grease. Bio-based lubricants have also been analyzed from raw material perspective, with estimates for vegetable oil-based and animal oil based lubes. The bio-based lubricant market by applications can be mainly divided into automotive, hydraulic, process, demolding, chainsaw, compressor, turbine, industrial gear, metal working oils and lubricating greases. The economies covered in this report are North America, Europe, Asia-Pacific, and Rest of the World (ROW). This report also includes Porters five forces model and the market share of major companies in 2011. A market attractiveness profile has also been provided for bio-based lubricants which would assist in product development and specifications. Some of the key players that deal in synthetic and bio-based lubricants include Royal Dutch Shell, Exxon Mobil, British Petroleum, Chevron, Castrol, Fuchs and Total. The top 20 market participants have been profiled in this study, including data such as recent developments, financial performance, and product lines and so on.

Parental Decisions Impact Childhood Obesity Essay

Society, in general, has drastically changed over the past century. Growth and expansion have paved the way for new technological advances, but not with some downfalls to go along with it. One such downfall of new technology would be the â€Å"convenience factor† (convenient stores for junk food, convenient to watch television, play video games, watch a movie, talk or text on a cellular phone as opposed to physical exercise, convenient for parents to stop by fast food as opposed to healthy meals). Lack of parental controls in these areas in conjunction with the â€Å"convenience factor† has lead to childhood obesity. This is an increasingly growing disease and will continue to be so if society does not stop being so convenient. The American Society today has become â€Å"obesogenic’, characterized by environments that promote increased food intake, unhealthy foods, and physical inactivity (Centers for Disease Control and Prevention, 2010). People (children and adults) spend more time in front of televisions or computers and less time exercising. We drive a car everywhere we go as opposed to walking or riding a bicycle. Children play more video games instead of playing hide and seek, which requires them to run around, being active and getting exercise. We lead busier lives so time does not allow for spending it in the kitchen preparing healthy meals. Parents live such hectic lifestyles which often lead to dining or getting take out at a fast food restaurant, making them guilty of contributing to childhood obesity. Children with obese parents are likely to follow in their parents footsteps and become obese themselves. Overweight and obesity result from an energy deficiency. This incorporates taking in too much food (too many calories) and lack of exercise; thus defining obesity. The imbalance between calories consumed and calories used can result from the influences and interactions of a number of factors, including genetic, behavioral, and environmental factors. Studies indicate that certain genetic characteristics may increase an individual’s susceptibility to excess body weight. However, this genetic susceptibility may need to exist in conjunction with contributing environmental and behavioral factors (such as a high-calorie food supply and minimal physical activity) to have a significant effect on weight. Genetic factors alone can play a role in specific cases of obesity. The genetic characteristics of the human population have not changed in the last three decades, but the prevalence of obesity has tripled among school-aged children during that time. Because the factors that contribute to childhood obesity interact with each other, it is not possible to specify one behavior as the â€Å"cause† of obesity. Behaviors include energy intake, physical activity, and sedentary behavior. Home, child care, school, and community environments can influence children’s behaviors related to food intake and physical activity (Centers for Disease Control and Prevention, 2009). Parents in the workplace often lead demanding, hectic lifestyles that have a direct reflection on home life activities. Activities, such as eating habits for their children, are a casualty of their fast-paced environment. Such lifestyles lead to quick unhealthy meals, such as stopping at a fast-food establishment and consuming a high caloric meal. These types of meals are historically unhealthy with no nutritional value. Nutritional items, such as fruits and vegetables, are limited at these types of establishments. Healthy, home cooked meals are not the â€Å"normal† routine for parents to provide their children of this era. Time does not allow for parents to prepare healthy, home cooked meals. â€Å"The evidence is compelling that the obesity epidemic is largely caused by people’s eating unhealthy food and consuming bigger portion sizes. These unhealthy behaviors are not just a matter of poor decisions individuals make; rather, the environment in which people live determines behavioral choice† (Isaacs & Swarts, 2010). Parents’ workplace habits can directly affect their children’s daily eating routines. Children are relying on parents to provide them with healthy meals. There are many things parents can do to assist children in developing healthy eating habits. Offering fruits and vegetables, dairy products or whole grain items as nutritious snacks, as opposed to allowing them to submerge themselves in chips or sugar filled snacks, is a viable alternative to an unhealthy diet. The obesity rate for children would decrease if parents would make time to plan a healthy weekly menu. By doing so, parents are ensuring that their children get the daily recommended amount of fruits and vegetables in their diet, thus making for a healthier child. Parents should lead by example. Children need to see parents eating different things, to encourage the child to want to try new food items. â€Å"Children and adolescents are dependent on their parents for both economically and emotionally during much of this period of rapid growth† (Davies & Fitzgerald, 2008, pg. 25). One of the best ways to decrease obesity in children is to increase physical activity levels throughout the entire family. Parents, at home or at the workplace, are faced daily with busy schedules, long hours and time management issues (i. e. nsuring all required daily activities, such as household responsibilities, errands are completed). These tasks are direct contributors for the lack of time set aside for physical activity with their children. Also, parents’ daily work schedules do not allow much, if any, time to incorporate a daily physical exercise routine for their children, let alone to monitor such activities. Parents should act as role models by setting examples for their children, such as allowing their children to see them exercise and being active themselves. By â€Å"leading by example†, this should encourage children to emulate them. According to the American Heart Association and the National Association for Sport and Physical Education (Payne, 2010), children should get at least 20 minutes of regular vigorous exercise that makes them sweat and breathe hard. With the apparent lack of physical activity, parents need to create an environment that is conducive to building a daily regime of physical activities that slowly grow over time. â€Å"Minutes spent playing kickball with friends during recess count toward the hour-long daily goal, as does climbing trees in the backyard after school. It doesn’t have to be all at once,’ says Nancy Brown, CEO of the AHA. ‘Kids should be doing things appropriate for their age, so that [exercise] becomes a behavior and a natural part of what they do’† (Payne, 2010). Providing just small increments of daily activity that is geared towards the child’s age category can foster a lifetime of behavioral changes that could prevent the onset of obesity at a later age. Another factor in the saga of fighting childhood obesity is the issue of safety and having a safe environment in which to add physical activity. Advocate for well-maintained, safe sidewalks and bike paths in your neighborhood, and volunteer to supervise the use of school facilities after hours. Children are more likely to want to play outside—and you’ll feel more comfortable with them doing it—if it’s safe, so attend neighborhood association or city council meetings to request proper upkeep of nearby sidewalks and paths. Also, consider gyms and tracks at local schools as options for physical activity after hours and on weekends. Often, schools are willing to make gyms and equipment available on the weekends but simply need parents to volunteer to supervise, Brown says† (Payne, 2010). This avenue of taking facilities that already exist and adding in a safety factor so that they may be used more often could reach into a vast majority of neighborhoods and schools that are currently excluding physical education programs. This seemingly mundane action by a few sets of determined parents could catch on and create new and exciting ways in which physical activities could be introduced to children. In today’s day and age of electronics, technological advances in this area continue to rise at record numbers. Features and upgrades to many electronic devices are geared toward a more convenient, user friendly target market. Such markets, unfortunately from a health perspective, are focused on our children. Convenient and satisfying methods of entertainment, such as television, movies, video games, talking/texting on cellular phones, computers, etc. far outweigh pure physical activity and exercise. Parents’ lack of control in these areas, as opposed to physical exercise, is a factor in childhood obesity. Children would rather be sedentary playing electronic games on a television, cellular phone or computer, as opposed to playing games requiring physical exercise, such as hide and seek or kickball . â€Å"The media may shape children’s food choices and caloric intake, including exposing children to persuasive messages about food, cuing them to eat, and depressing satiety cues of eating while viewing. According to estimates by the Federal Trade Commission (FTC), children between 2 and 11 years are exposed to 25,600 advertisements per year, of which 5,500 (or 15 per day) are for food or beverages. A 2009 content analysis of foods advertised during children’s television programming revealed that most foods marketed to children are high in salt, sugar, and fat and low in nutritional value, and that healthy food are virtually invisible† (Jordan, 2010). This barrage of brain-altering subliminal messaging towards newly forming minds lends credence to how other areas of technology are creating pathways to enter impressionable youths. We live in a world that is technology driven in which new devices are created frequently to make life more convenient. The American Academy of Pediatrics (AAP) recommends that television viewing by children older than two years be limited to two hours per day or less avoided altogether for children younger than two years. Surveys of United States parents found that most families do not adhere to these recommendations† (Jordan, 2010). These families that provide this amount of television viewing for their children use it as a virtual nanny to keep the child entertained and distracted throughout the day. In today’s health conscious society, there are many reasonable alternatives to just keeping a child zoned out in front of various electronic devices. One such alternative that is catching on with many families is the Nintendo Wii. â€Å"The AHA and Nintendo recently teamed up to promote the use of the Wii Fit to help Americans meet recommended physical activity guidelines. The goal of the partnership is to teach people how so-called ‘active-play’ video games encourage regular exercise. If you’re having a tough time getting your child to play outside, consider buying a video game that requires the child to get moving, Brown suggests† (Payne, 2010). The use of this new video game device has provided many families with not only an opportunity to exercise, but to also interact as a family unit. Interacting together provides an environment that can create future positive habits that might help in the obesity battle. Following recent studies on childhood obesity, it has been found that â€Å"In the United States, childhood obesity is on the rise; the percentage of obese children aged 6 to 11 more than doubled in the past two decades, while the percentage of obese adolescents aged 12 to 19 more than tripled, during the same period as well† (Li & Hooker, 2010). Medical contributors to childhood obesity, such as genetics and/or heredity, are considered uncontrollable and unchangeable to the health and well-being of a child. The imbalance between calories consumed and calories used can result from the influences and interactions of a number of factors, including genetic, behavioral, and environmental factors. Studies indicate that certain genetic characteristics may increase an individual’s susceptibility to excess body weight. However, this genetic susceptibility may need to exist in conjunction with contributing environmental and behavioral factors (such as a high-calorie food supply and minimal physical activity) to have a significant effect on weight. Genetic factors alone can play a role in specific cases of obesity† (CDC, 2009). Battling all these convenience issues will prove to be a lengthy social problem to be solved, but for the sake of future generations of children that will probably be the first to not outlive their parents, it is one that should have the highest priority. Parents establishing controls over guidelines set forth and constant monitoring of such to decrease childhood obesity is not a â€Å"sprint†, but more comparable to a â€Å"marathon†. This requires lifestyle changes both for the parent and the child. Constant monitoring on the parent’s part, along with both parent and child â€Å"staying the course† now will produce dividends for the future of a healthy America. We are all creatures of habit. In the end, the goal should always be for these changes to become second nature. We live in a society driven by a constant; change. Growth and expansion will continue to generate new technological advances, with downfalls associated. One such downfall, the â€Å"convenience factor† (convenient stores for junk food, convenient to watch television, play video games, watch a movie, talk or text on a cellular phone as opposed to physical exercise, convenient for parents to stop by fast food as opposed to healthy meals) will have a direct correlation between parental decisions and the health of children for future generations. Lack of parental controls in these areas in conjunction with the â€Å"convenience factor† will produce childhood obesity cases at record numbers. This increasingly growing disease will continue to be so if society does not stop being so convenient.

Energy Consumption & Modernization Essay Example | Topics and Well Written Essays - 2000 words

Energy Consumption & Modernization - Essay Example From this paper it is clear that  peak load is the highest amount of power or electric value recorded at a particular period. Peak load values will be obtained when there is more demand on the electricity due to use of appliances. In this case peak load values in the student halls will be recorded during the early morning when the students will be preparing to go to class or any other activities they are involved in. The use of the instant heating showers, blow dryers, iron box coupled with the demand to ensure that the room is warm enough due to the morning cold, the amount of electricity in use instantaneously shoots up. Peak load can also be noticed in the evenings just when the students are coming back from their classes and other activities they have been engaging in during the day.  This research declares that  base load is the lowest average in energy consumption at a particular period when the consumption is steady.  Base load values will be obtained when there is les s demand on the electricity. In the students halls Base load values will be recorded during the day while most of the students will be away, because this brings down the overall consumption of energy although the values during the day might not be very reliab lebecause of the students left in the halls since the will still be consuming the electricity this may take out the steady aspect in the calculation of base load values.

Google Essay Example | Topics and Well Written Essays - 1000 words - 1

Google - Essay Example This increase between the offer price and the open price is much greater than the increase for typical IPOs in 2004. Indeed, 82 percent of the IPOs issued in 2004 experienced less of a jump from the offer price to the open price than Google did, and the statistics were similar for IPOs issued prior to Google's debut and following Google's debut. The enormous post-auction price increase of Google, especially in the immediate weeks and months following its debut, when there were few substantive news releases on changes in company strategy and fundamentals, further suggests that the online auction method may not have priced Google efficiently. Google subsequently soared in the following months to a high of $317.80 on July 21, 2005. As of June 29, 2005, Google had exhibited price appreciation of 186.8 percent, relative to its open price. Critics of Google's IPO initially argued that the auction was a failure because Google slashed the number of shares that it would sell at public auction from 25.7 million to 19.6 million shares. Also, it dropped the target price range from the $108-to-$135 range projected in late July to the $85-to-$95 price range (Knight Ridder, August 19, 2004). At the time, many analysts suggested that the earlier Google price range had been overpriced; yet, Google's closing price reached the lower end of that price range after 18 days of trading and reached the higher end of that price range after 32 days of trading. The lessening interest in Google at the time that it reduced the price range during the summer was possibly due to some combination of the following factors: - The lack of information provided by the company during the process about its uses of capital - A slump in price appreciation for June IPOs - Reservations on the part of investors about the use of the online process. Who benefited from Google's price appreciation Under the traditional process, the preferred clients of the underwriting investment banks can benefit from the initial IPO underpricing and subsequent price appreciation since they have the initial allocations. In the case of Google, the beneficiaries in the price appreciation have been: 1. those investors who bought Google when it first began trading and held it until the price increased substantially and 2. the Google co-founders and the chief executive, as well as the venture capital firm involved in financing Google, who were allocated shares early in the process, but who could not sell them until the "lock-up period" expired. "Google announced in its IPO prospectus that it wouldn't provide traditional earnings guidance. While it took this stance to avoid short-term thinking, the move also likely left Google's directors knowing more about company prospects than other investors. The third quarter, which Google was in at the time, proved to be one of spectacular growth." (Delaney, September 2005) By July 2005, the CEO Eric Schmidt and the company founders Sergey Brin and Larry Page had sold $1.7 billion in stock, other executives had sold more than $800 million in stock, and no open market purchases had been recorded. Indeed, Page and Brin have sold 3.7 million and 3.8 million shares, respectively, or roughly 400,000 shares per month, while Schmidt had sold 1.3 million

Theory and concepts of creating a financial model Essay

Theory and concepts of creating a financial model - Essay Example Management should be skeptical of the model assumptions that will be related to the recommendation. There are different types of financial models that are used for various purposes. For example, a cash flow model is regarded as a powerful tool that can assist a financial team with project future performance in a business venture by evaluating the effect of that type transaction such as an an acquisition and LBO(Shim 2007, 67)2. It is also able to calculate returns and perform ration analysis. Financial models for investment options or product services are often custom developed in excel sheets as they take into account for unique characteristics such as cost structure, product market and competitive situation. The following guidelines should be used: Outline the model the type of model structure that would include the general output and the key components.The weight cost and the advantages of the type of model will also be factored in. The forecasting future method should be used in any financial model (Fernholz 2002, 56). When constructing a cash flow model there are a number assumptions that must be included. In this kind of financial model, there is a deterministic approach that uses certain simplifications.Among them is the investment of return that is known and does not usually vary from year to year. Another important aspect is that this rate is the same rate that will be used to discount the reserves and the third aspect is that the ultimate loss ration will be accurately predicted. There are some concepts that one has to know when creating a financial model like a cash flow model. Firstly, you have to have to start with the in mind- This will be inclusive of whether you are pricing options of an investment or building3. With the Cash flow model, you should be able to check for assumptions. From this you would be able to get truthfully generate outputs with a certain number of inputs. This kind of model should be one that you are able to adjust automatic ally and should be dynamic depending on your inputs. This model does not give room for a formula, like for instance, that will multiply a specific number of units with the determined price (Hambrook 2003, 95). This gives room in case the price might change in future. If you use a fixed formula and the prices change in the future, you will be forced to go the right cell of the Excel sheet and make changes every time the price changes. One of the major concerns that most investors have is determining the relationship between the risk and the return of a financial asset. This kind of information can be obtained in his portfolio. It is general knowledge that there is a good relationship between the risk and the expected return of a financial asset. In other words, when the risk of an asset increases, so does its expected return. What this means is that if an investor is taking on a big risk, he is expected to be compensated for doing so with a higher return of sales in the futures. Simi larly, if the investor wants to boost or increase the the expected return of the investment, he needs to be prepared to take on more risk. This is the reason why a portfolio is used to give this important relationship. It is important to note that the concept of Modern Portfolio Theory to show the connection between the risk and return of a portfolio of financial assets. The three types of portfolios that will help us

Communication in Security Settings Paper Essay Example | Topics and Well Written Essays - 1500 words

Communication in Security Settings Paper - Essay Example If they will use negative attitude instead of positive then it can create a trouble for them. Effective communication is the combined harmony of verbal and nonverbal behavior. NONVERBAL behavior can be explained as anything other than words themselves that communicates or affects (positively or negatively) the message "contained" in the words. Nonverbal communication contains body motion, facial expressions and eye movement. FACIAL EXPRESSION: While listening to a person you should ahead to indicate that you understand and is in agreement with the speaker. You glance away or yawn to signify that you are uninterested or would like for the speaker to discontinue talking. EYE MOVEMENT: Direct eye contact is necessary in the public to show a self-confident, truthful character. Most people find it hard to look at someone in the eyes when they are conversing with them. Straight eye contact can be anxiety-provoking and on a circumstance can reason some persons to lose their train of thinking. The answer is to focus your eyes someplace else on the face. For example, you can keep your eyes stuck to the persons nose, mouth, or ear. As long as your focus is within eight inches of the nose, the other individual will not be able to tell that you are not watching him or her directly in the eyes. When you are communicating with your sender or receiver you should be confident that there is no contest for your attention like thrilling things going on nearby or other people chatting (cell phones, IMs, chat rooms, email, etc.) Occasionally there is case that its hard to communicate simply because you cannot send or receive the message. Earsplitting noises can block communication, and so can stuff like lost phone signals and computers not being capable to interface. Sometimes the sender uses vocabulary that the receiver does not recognize,. Try to use

Libyan Legal System Research Proposal Example | Topics and Well Written Essays - 2500 words

Libyan Legal System - Research Proposal Example According to the paper the debate on the relationship that exists between the Sharia laws and the national laws in Libya is only new to the post Gadhafi period. The only difference now is that it gained momentum after the revolution as a result of the increasing legal and political importance of Sharia laws on the county. There are a lot of instances where the importance of the Sharia laws has been seen both in the Gadhafi era and the post Gadhafi regime. The major one after the revolution however is the Constitutional Declaration that was issued by the interim National Transition Council (NTC) stating that the Sharia laws remain the principal source of legislation in Libya. In another speech in October 2011 the NTC President went ahead to declare that any law in the county that violates the Sharia laws was suspended with immediate effect. These included the laws that had been put in place restricting the practice of polygamy and allowing women to own certain kind of properties6. The announcement further indicated that the county would only use Islamic banking where usury will be banned in the county. This is a clear indicator on the importance that the Sharia was in the post Gadhafi Libya. The paper will also focus on the efforts being made to ensure that the legal system in Libya is more effective. It will also present an array of solutions that can be used in the creation of a more effective legal system that has wide acceptance in the country.

Chronic pain management- article critique Lab Report

Chronic pain management- article critique - Lab Report Example 225, par 1). Health-related quality of life (HQRL) indicating individual’s state of physical and mental health and coping, pain intensity, HQRL, and patient satisfaction could be assessed in response to a multidisciplinary pain management program in order to examine whether these are amenable to change (p. 225, par 1). In the purpose statement, the multidisciplinary pain management program is the independent variable, and the pain intensity, coping strategy, and HQRL are dependent variables, and they have been clearly identified. The population identified includes a wide range of patients who have chronic pain symptoms, and the authors identifies significance of the study in terms of the need of development of a multidisciplinary pain management program that accommodates biophysical, psychosocial, and emotional aspects of chronic pain and treatment of them in a holistic manner. The author proposes to examine further to see if there is any positive change in pain symptoms after introduction of the proposed therapy in terms of coping, HQRL, and pain symptoms so a rehabilitative care plan can be developed. The literature review guides a reader for a possible treatment program for pain and rehabilitation that would call for a multidisciplinary approach to improve coping strategies and health-related quality of life (p. 225, par 1). The mechanism of coping as a cognitive-behavioral adjustment has been reviewed in detail. The rationale is well supported by evidence from literature that HRQL is considered to be an important outcome of interventions in chronic conditions like pain. Adequate conceptual definitions have been provided as derived from the literature (p. 225, par 2). For this, the authors have cited many specific references, 37 in all, all of them are direct. For example, they have cited the basic concept of modern

Teacher Education Essay Example for Free

Teacher Education Essay A teacher is someone whose job is to teach especially in a school whether it is a secondary school, primary school or even kindergarten. Every teacher should have their qualification in order to be a teacher in a school. So, I think that a kindergarten teacher should have at least a basic degree to qualify them to be a good kindergarten teacher. Why kindergarten teacher should have a basic degree? There are several reasons why kindergarten teachers need a basic degree which is to ensure the children get a good early education, the teachers can provide good teaching skills and to increase the competition among the university students nowadays. Teachers with a basic degree will ensure the children get a good early education. As we all know, world nowadays needs people with high level of education and to fulfill this mission, we need a teachers with wide knowledges and experiences which is a graduated students with basic degree can provide. . Besides, the children are like a white and blank cloth so it is teachers and parents who will colour them. The teachers with a basic degree have good enough knowledge to teach their students and they can provide correct and good education for the kids thus producing good generation for the future. The kindergarten teachers with a basic degree also can provide a good teaching skill for the students. At the university, the students are well teached with the ways to provide good study environment, good teaching skills and various styles to comfort the students. So, the teachers can teach the kids in a proper way ensuring they get a good education and the teachers can provide a good and enjoyful environment for the children to study well thus producing excellent and intelligent students. As we know, the children are very active so we need an enjoyful and bright environment to comfort them. The needs for kindergarten teachers to have at least a basic degree can increase the competition among the university students nowadays. The rate of failure rate among the students in the university nowadays is increasing so the increase of qualification in order to get a job will ensure the students to study hard to achieve good results when they graduated. This will  increase the level of education in our country thus producing good image for the country. In conclusion, the kindergarten teachers should have at least a basic degree to make sure the children get a well early educat

Globalization and the Digital Divide Essay Example for Free

Globalization and the Digital Divide Essay The globalization era has been developing in recent years. The use of technology has an important role in running the business. Any information about companies can be known in a second. This condition pushes the people in business to provide the accurate, detail and trusted information which is related to the company. It also makes the company compete to improve the performance of their operational activities. To help understand how modern business development, every company definitely has an orientation to make a high profit, therefore the company tries to build a good image in public. Companies will compete to increase their success both in industry and trade field. At first, the company will be profit-oriented, but as it progresses, it is not only focused on profit-making but also focused on social responsibility to keep the company alive. Companies must think about the impact on their environment. Rapid business development drives industry growth, especially in Indonesia. An industrial activity must be related to the utilization of resources and produce valuable products. This will have a direct and indirect impact on the environment. The natural resource management industry, especially the management of non-renewable resources (petroleum, natural gas, coal industries, etc.) is a short-term industry, but it has a long-term impact on the environment. Despite having a positive impact on the economy of a country, an industrial activity also has a negative impact on the surrounding environment. Negative impacts due to activities that cause environmental damage, should be minimized first for the good of the company and the community. At the same time, governments, stock exchanges, markets, investors and the public require companies to be transparent about the goals, performance, and impacts of their sustainability. Then came the practice of CSR (Corporate Social Responsibility) in the business world. CSR is the companys contribution to the stakeholders towards sustainable development by minimizing the negative impact of operational activities. Now CSR is widely known and in Indonesia has many companies that apply it. In addition, the policy has been made regarding the disclosure of CSR as stipulated in Law of the Republic of Indonesia Number 40 of 2007 and mentioned that a company that carries out its business activities in relation to natural resources, is obliged to carry out social and environmental responsibility. CSR is expressed in a report called Sustainability Report. As reported in www.globalreporting.org (2017), Sustainability Report is a report published by the company about the economic, environmental, and social impacts caused by daily operational activities of the company. One of the guidelines that can be used by companies in carrying out CSR activities is the GRI (Global Reporting Initiative). GRI is an international non-profit organization with network-based structure. GRI encourages the implementation of reporting with Sustainability Report as a way for companies and organizations to become more sustainable and contribute to a sustainable global economy. Companies report their activities based on principles and disclosures of standards in accordance with GRI Generation 4 (G4 Guidelines). In that way, the companies will feel the importance of CSR reporting that can improve their image, bring profit and ensure the survival of the company. However, if a company does not report CSR, it will create a conflict with stakeholders. Manufacturing is an industry whose main activity is processing or converting raw materials into finished or semi-finished goods so that goods have added value. Each processing of raw materials from manufacturers would produce waste, causes the environment to feel its impact. The large number of manufacturing companies operating in Java Island, making Java is the largest contributor of waste in Indonesia (National Geographic Indonesia, 2011). That is why covering the issue of environmental damage must be with a high skepticism. Because, besides a large number of output produced by the manufacturing company for its operational activities, it is still more output to be spent to repair environmental damage. Cases of thousands of liters of oil owned by PT Central Georgette Nusantara Printing (CGNP) that spill out pollutes Cibingbin River in Bandung, West Java makes people uneasy because the waste has been polluting the river that empties into the Sanguling Reservoir. The companys operational activities in this area cause environmental damage and harm the people around. It also causes two hectares of paddy fields managed by local people, threatened crops failing. This condition makes people consider the environmental issues are the main ones. After getting pressure from both the government and the people around the factory, the company is ultimately responsible for the environmental pollution issue. The case above pushes the role of CSR as a business-enhancing success for a company. This research is using firm size, profitability, leverage, public ownership and industry sensitivity as independent variables and CSR disclosure which uses G4 guidelines as the dependent variable. Firm size is an indicator that can indicate a condition or characteristic (large or small) of a company. Large companies are more in demand by analysts and brokers because they tend to be easy to publish financial reports and tend to be in stable performance positions (Astuti Nugrahanti, 2015). Profitability measures the overall effectiveness of management in generating profits with its assets (Smart Graham, 2010, p. 66). It means to measure the activity of the company in earned net profit. Leverage provides a description of the companys capital structure, thus it can use to see the level of risk of uncollectible debt (Fahrizqi, 2010). Public ownership is the proportion of share ownership owned by the public of the companys shares (Arthana, 2012). Industry sensitivity can be interpreted a s how big the influence of industrial activity that is directly related to the environment (Winarsih, 2015). The research about the determinant of CSR has been done by some researchers such as Arthana (2012) showed that public ownership and firm size have no significant effect on CSR disclosure. Meanwhile, leverage and profitability have a significant effect on CSR disclosure. However, it was a different research by Kusuma (2012). It showed that that firm size and public ownership have a significant effect on CSR disclosure and leverage does not affect the CSR disclosure. The research by Kusuma (2012) was support by Wijaya (2012), Zanirah (2012) and M. Nur D. Priantinah (2012) showed that firm size significantly influences, but to leverage and profitability does not affect the disclosure of social responsibility. Zanirah (2012) showed that the firm size has a positive significant effect and leverage has a negative effect, while profitability has no significant effect on CSR disclosure. M. Nur D. Priantinah (2012) showed that profitability and public ownership have no significant effect on CSR disclosure. Firm size has a positive significant effect and leverage has a negative significant effect. C. Putra (2012) has a different result compared with M. Nur D. Priantinah (2012) and Zanirah (2012). It showed that firm size has a significant effect on CSR disclosure in manufacture companies while leverage, profitability, and public ownership have no significant effect. From earlier studies that show the different effects on CSR disclosure exhibit the research gap with different variable and different object push the researcher to retest research by C. Putra (2012) by adding a variable to improve the results about â€Å"THE EFFECT OF FIRM SIZE, PROFITABILITY, LEVERAGE, PUBLIC OWNERSHIP AND INDUSTRY SENSITIVITY ON CSR DISCLOSURE (A CASE STUDY OF MANUFACTURING COMPANIES LISTED IN INDONESIA STOCK EXCHANGE YEAR 2013-2017)† Research Questions Based on the background, the research questions that are discussed in this research are: Does firm size have a partial effect to CSR disclosure on manufacturing companies listed in Indonesia Stock Exchange at 2013-2017? Does profitability have a partial effect to CSR disclosure on manufacturing companies listed in Indonesia Stock Exchange at 2013-2017? Does leverage have a partial effect to CSR disclosure on manufacturing companies listed in Indonesia Stock Exchange at 2013-2017? Does public ownership have a partial effect to CSR disclosure on manufacturing companies listed in Indonesia Stock Exchange at 2013-2017? Does industry sensitivity have a partial effect to CSR disclosure on manufacturing companies listed in Indonesia Stock Exchange at 2013-2017? Do firm size, profitability, leverage, public ownership and industry sensitivity have a simultaneous effect to CSR disclosure on manufacturing companies listed in Indonesia Stock Exchange at 2013-2017? Research Limitation The discussion of the problem is limited to affecting some variable to CSR disclosure, which consists of firm size, profitability, leverage, public ownership and industry sensitivity. The company which is observed is manufacturing companies listed on Indonesia Stock Exchange at 2013-2017. Research Purpose To analyze whether firm size has a partial effect to CSR disclosure to manufacturing companies listed in Indonesia Stock Exchange at 2013-2017. To analyze whether profitability has a partial effect to CSR disclosure to manufacturing companies listed in Indonesia Stock Exchange at 2013-2017. To analyze whether leverage has a partial effect to CSR disclosure to manufacturing companies listed in Indonesia Stock Exchange at 2013-2017. To analyze whether public ownership has a partial effect to CSR disclosure to manufacturing companies listed in Indonesia Stock Exchange at 2013-2017. To analyze whether industry sensitivity has a partial effect to CSR disclosure to manufacturing companies listed in Indonesia Stock Exchange at 2013-2017. To analyze whether firm size, profitability, leverage, public ownership and industry sensitivity have a simultaneous effect to CSR disclosure to manufacturing companies listed in Indonesia Stock Exchange at 2013-2017. Benefit For Company This study is expected to give information for manufacturing companies in preparing meaningful sustainability reports and making steady sustainability reporting and directed to standard practice. It contributes to the understanding of determinants of CSR disclosure to improve the implementation of disclosure guidelines. This study is expected to be an input for companies in doing consideration and decision making which will be useful in providing an additional value of the company. For investor As an overview of CSR disclosure that serves as a reference for investment decision making. For accounting department As a meaningful contribution to the accounting department to develop a study of financial management especially for CSR disclosure. For student This study helps extends the scope of previous studies by introducing independent and dependent variables engage with CSR. The results of this study are expected to be a reference and comparison for further research, which is a concern with the CSR disclosure. Glossary Firm Size Firm size is the number of assets owned by the company. Thus, the large and small of a company can be seen by its assets ADDIN CSL_CITATION { citationItems : [ { id : ITEM-1, itemData : { DOI : 10.1017/CBO9781107415324.004, ISBN : 9788578110796, ISSN : 1098-6596, PMID : 25246403, author : [ { dropping-particle : , family : Rahman, given : Arif, non-dropping-particle : , parse-names : false, suffix : }, { dropping-particle : , family : Widyasari, given : Kurnia Nur, non-dropping-particle : , parse-names : false, suffix : } ], container-title : Jurnal Akuntansi Auditing Indonesia, id : ITEM-1, issue : 1, issued : { date-parts : [ [ 2008 ] ] }, page : 25-35, title : The analysis of company characteristic influence towards CSR disclosure: Empirical evidence of manufacturing companies listed in JSX, type : article-journal, volume : 12 }, uris : [ http://www.mendeley.com/documents/?uuid=ad81e84f-e72e-4aeb-998f-b3df3f96da8f ] } ], mendeley : { formattedCitation : (Rahman Widyasari, 2008 ), plainTextFormattedCitation : (Rahman Widyasari, 2008), previouslyFormattedCitation : (Rahman Widyasari, 2008) }, properties : { noteIndex : 9 }, schema : https://github.com/citation-style-language/schema/raw/master/csl-citation.json }(Rahman Widyasari, 2008). Profitability Profitability measure the focus on company profits ADDIN CSL_CITATION { citationItems : [ { id : ITEM-1, itemData : { author : [ { dropping-particle : , family : Marcus, given : Brealey Myers, non-dropping-particle : , parse-names : false, suffix : } ], edition : Lima, id : ITEM-1, issued : { date-parts : [ [ 2006 ] ] }, number-of-pages : 372, publisher : Erlangga, title : Dasar-Dasar Manajemen Keuangan Perusahaan Jilid 2, type : book }, uris : [ http://www.mendeley.com/documents/?uuid=eaa4ed05-0031-4fc6-9f14-1d31d7503a15 ] } ], mendeley : { formattedCitation : (Marcus, 2006), manualFormatting : (Marcus, 2006, p. 80), plainTextFormattedCitation : (Marcus, 2006), previouslyFormattedCitation : (Marcus, 2006) }, properties : { noteIndex : 9 }, schema : https://github.com/citation-style-language/schema/raw/master/csl-citation.json }(Marcus, 2006, p. 80). Big companies are expected to earn more profit than small companies. It also measures the using of the efficiency of company assets AD DIN CSL_CITATION { citationItems : [ { id : ITEM-1, itemData : { author : [ { dropping-particle : , family : Husnan, given : Suad, non-dropping-particle : , parse-names : false, suffix : }, { dropping-particle : , family : Enny Pudjiastuti, given : , non-dropping-particle : , parse-names : false, suffix : } ], edition : Pertama, id : ITEM-1, issued : { date-parts : [ [ 1996 ] ] }, publisher : Unit Penerbit dan Percetakan (UPP) AMP YKPN, publisher-place : Yogyakarta, title : Dasar-Dasar Manajemen Keuangan, type : book }, uris : [ http://www.mendeley.com/documents/?uuid=561254b1-8c37-4dae-9f07-9552249e0f60 ] } ], mendeley : { formattedCitation : (Husnan Enny Pudjiastuti, 1996), manualFormatting : (Husnan Enny Pudjiastuti, 1996, p. 73), plainTextFormattedCitation : (Husnan Enny Pudjiastuti, 1996), previouslyFormattedCitation : (Husnan Enny Pudjiastuti, 1996) }, properties : { noteIndex : 9 }, schema : https://github.com/citation-style-language/schema/raw/master/csl-citation.json }(Husnan Enny Pudjiastuti, 1996, p. 73). Leverage Leverage means measuring the companys ability to fulfill its financial obligations. It can be that leverage is measure how far the company uses debt ADDIN CSL_CITATION { citationItems : [ { id : ITEM-1, itemData : { author : [ { dropping-particle : , family : Husnan, given : Suad, non-dropping-particle : , parse-names : false, suffix : }, { dropping-particle : , family : Enny Pudjiastuti, given : , non-dropping-particle : , parse-names : false, suffix : } ], edition : Pertama, id : ITEM-1, issued : { date-parts : [ [ 1996 ] ] }, publisher : Unit Penerbit dan Percetakan (UPP) AMP YKPN, publisher-place : Yogyakarta, title : Dasar-Dasar Manajemen Keuangan, type : book }, uris : [ http://www.mendeley.com/documents/?uuid=561254b1-8c37-4dae-9f07-9552249e0f60 ] } ], mendeley : { formattedCitation : (Husnan Enny Pudjiastuti, 1996), manualFormatting : (Husnan Enny Pudjiastuti, 1996, p. 70), plainTextFormattedCitation : (Husnan Enny Pudjiastuti, 1996), previouslyFormattedCitation : (Husn an Enny Pudjiastuti, 1996) }, properties : { noteIndex : 9 }, schema : https://github.com/citation-style-language/schema/raw/master/csl-citation.json }(Husnan Enny Pudjiastuti, 1996, p. 70). Public Ownership Public ownership is the proportion of share ownership owned by the public of the companys shares ADDIN CSL_CITATION { citationItems : [ { id : ITEM-1, itemData : { author : [ { dropping-particle : , family : Arthana, given : Ronny, non-dropping-particle : , parse-names : false, suffix : } ], container-title : Jurnal Ilmiah Mahasiswa FEB UB, id : ITEM-1, issue : 2, issued : { date-parts : [ [ 2012 ] ] }, page : 1-14, title : Pengaruh Karakteristik Perusahaan Terhadap Pengungkapan Tanggung Jawab Sosial Perusahaan (CSR) Pada Perusahaan Yang Terdaftar Di Indeks LQ45 Bursa Saham Indonesia (BEI), type : article-journal, volume : 1 }, uris : [ http://www.mendeley.com/documents/?uuid=848daaaf-51e9-409e-b044-80ae139493e6 ] } ], mendeley : { formattedCitation : (Arthana, 2012), plainTextFormattedCitation : (Arthana, 2012), previouslyFormattedCitation : (Arthana, 2012) }, properties : { noteIndex : 9 }, schema : https://github.com/citation-style-language/schema/raw/master/csl-citation.json }(A rthana, 2012). The bigger the share which is owned by the public, the more information will be explained, the investors want to get more information about its investment and make sure that it is safely managing then the obligation will be fulfilled. Industry Sensitivity Industry sensitivity can be interpreted as how big the influence of industrial activity that is directly related to the environment ADDIN CSL_CITATION { citationItems : [ { id : ITEM-1, itemData : { author : [ { dropping-particle : , family : Winarsih, given : Arga Mustika, non-dropping-particle : , parse-names : false, suffix : } ], id : ITEM-1, issued : { date-parts : [ [ 2015 ] ] }, title : Pengaruh Media Online , Sensitivitas Industri Dan Struktur Corporate Governance Terhadap Kualitas Environmental Disclosure Governance (Studi Pada Perusahaan High Profile di BEI), type : report }, uris : [ http://www.mendeley.com/documents/?uuid=d495d810-1aa1-41f2-8dc4-6690588eae85 ] } ], mendeley : { formattedCitation : (Winarsih, 2015), plainTextFormattedCitation : (Winarsih, 2015), previouslyFormattedCitation : (Winarsih, 2015) }, properties : { noteIndex : 10 }, schema : https://github.com/citation-style-language/schema/raw/master/csl-citation.json }(Winarsih, 2015).

The Need for Change Management in Coca Cola

The Need for Change Management in Coca Cola The company was established by Dr. John Stith Pemberton -a local pharmacist in Atlanta on May 8, 1886. It was first sold in Jacobs pharmacy for 5 cents per glass. Initially, Coca-cola was sold as a drug for curing minor diseases like dyspepsia, morphine addiction, and headache. Asa Griggs Candler acquired a stake in Pembertons company in 1887 and incorporated it as the Coca-Cola Company in 1888. Now, Coco-cola is one of the largest manufacturer, distributer and marketer of non-alcoholic beverage concentrates and syrups in the world. Coca Cola products bearing the companys trademark are now being sold in more than 200 countries around the world. The company owns or licence more than 450 brands, including diet and light beverages, waters, enhanced waters, juice, teas, coffees, and energy and sports drinks. The company step on blending raw material, packaging in canisters and shipping the finished products to bottlers. The bottling partners of coco-cola range from international and publ icly traded business to small, family owned operations. The bottling partners hold 90,500 associates to carry on the product to more than 200 million customers. The company had introduced at least 29 new lines of products from October 2004-August 2007 alone In 2009, the company generated revenue of $31billion with $6.8 billion net income. This company has fully understands the importance of innovation in business is the Coca-Cola Company Introduction Change management is a continuous process and it is followed by many organisations on a routine basis (Schroeder and Self, 2008). This process aims at attaining successful strategies, manpower and process for an organisation. The management of an organisation usually goes for a change mainly because of its stiff competition in market due to globalisation factor, technological innovation and demographic trend. Quite few people disagree with the concept but few say that the organisation is performing well by managing the major changes inside the organisation. Greenwood Hinings, 1988 state that organization needs to survive and in order to do so they anticipate and adapt to these changes through strategies including organizational redesign. This adoption of strategies leads to the change in the culture of the organisation. (Schroeder and Self, 2008 cite Collins, 2001) stating that organizations which fail to adapt or do not respond to the changes required in a timely fashion are prone to the risk of losing their market share to competitors, the further implications could be that they might lose key employees or lose the support of the shareholders and in extreme situations even demise. They also outlined two major challenges that the organisations face. The first would be to recognize the need for change and the second which is more significant is how to deploy strategies formulated to implement the changes recognised. If the change implementation is planned properly, then the chances of the failures are reduced a lot and it could also prevent the aftermaths of the failed change process such as reduced employee morale or diminished commitment. Need for strategic change in an organisation Coco-cola Company is one of the popular manufacturer and distributor of Non-alcoholic beverages.   It operates in many parts of the world and provides services to different customers. Today, many companies are using new approach for their products to reach more target market and to ensure that they can survive with the globalisation challenge. For this, the company needs to develop a new change process for sustaining in world market and facing the stiff competitors. The current state of Coca Cola stores in Hong Kong is pretty good and it is still one of the top distributors of soft drinks in Hong Kong. However, if it will be compared to other Coca Cola convenience stores in the world the marketing, inventory, and performance of workforce is not equivalent to other Coca Cola company. For that, the company decides to increase the efficiency of the marketing and inventory, as well as the productiveness of workforce through implementing change management programmes for maintaining stan dards and sustaining in world market. If the changes are applied within the management then in future there would be an increase in the company output. Factors driving the change: The main aim of Coca-Cola is to meet and satisfy the needs of customers with excellent product manufacturing and distribution.   The change management of this company is very fragile since they predicted that there are some marketing challenges in the near future that they need to face.  In-order to access the changes in Coca-Cola Company, there should a concrete identification of issues attached with company. The radical change process will affect the employees and other stakeholders of Coca-Cola Company. Basically, the route of the change is towards the development of workforce and not on the services. Since, the company has already established a reputation of delivering good services in the market. The change is also about the possible financial problems that the company may face in the near future.   From this discussion, the following figure shows the force-field analysis of the change management procedures suggested to the application of change management within Coca Cola Company. Force-Field Analysis From this analysis, it is clearly seen that the computed forces to change is much higher compared to the forces against change.   Force-field analysis is one of the most important tools used in change management (Bass, I. 2009). Meaning to say, the plan is quite logical with respect to possible opposition.   Actually, change management is basically defined as the formulation and assimilation of change in a methodical process (Kotter, J. P., Schlesinger, L.A. 1979). Meaning, the major objective of change management which is the introduction of new systems in the work organisation therefore the change project is normal to companies engaged in change management. Similarly, this can be compared to the adoption of new marketing strategies. Businesses like Coca-Cola Company must normally undergo change in order to evolve to a higher level of for instance, stability, management or production. Coca- Cola Company always wanted to have an extreme development. The Chief Executive Officer o f Coca-Cola may include changing the companys mission, reforming business operations, application of new technologies, major group efforts, or adoption of new programs.   Usually, the organisation is encouraged on settling on change management due to external influences, usually termed as the environment (Nickols, 2004). Thus, change management can alternately be defined as the response of different business to changes brought about by environmental influences in which organisations have minimal or absolutely no control over. Perhaps the space between the new organisation design and implementing it into reality is the whole coverage of organisation change and development. However, certain skills must be present from the initiators of change so as to successfully implement their project. Thus, managers need to have the necessary abilities not only on detecting what needs to be changed but also how to introduce the change effectively. System to involve stake holders The change process are relied on the whole organisation, which means various parties likely affected by change involving the increase in efficiency of marketing and inventory, as well as the effective work-force of employees. Stakeholders pertain to the parties linked to the business firm who stand to experience benefits or adverse effects from the change (Friedmand, 2007, p. 172). Identifying the stakeholders and the respective interests is important to develop ways of wining over these various stakeholders who are likely to contribute to the success of the planned change. Determining stakeholders or the parties affected by the change together with the impact of the change to these parties is also important in prioritizing stakeholder interests as well as the resolution of issues faced by the stakeholders. (French Delahaye, 1996, p. 22) Involving stake holders in change management strategies There are a number of stakeholders in the planned change falling under either internal or external stakeholders. First is top management of the organization who decide on the change, direct strategy implementation, and carry accountability for the outcomes of the change. Second are middle managers who are minimal affected by the change and comprise implementers of the tasks constituting change. Third are employees also affected by the change and serve as the movers in process of change. These three stakeholders also constitute internal stakeholders as they form part of the organization and directly experience and participate in the change process. Fourth are bottlers associates of the company who could be affected by the change of product. Fifth are investors and investment parts providing capital needed in the change process. Sixth are customers for whom the change is directed and from whom the impact of change is assessed. These last three stakeholders comprise external stakeholders by not being part of the organization. These stakeholders influence the change indirectly but could influence the success of the change management activity. The most important tool is the analytical tool is the resource dependence theory (Frooman, 1999, p. 191) that classified the relationship between the firm and stakeholders into four types, which are 1) firm power, 2) high interdependence, 3) low interdependence, and 4) stakeholder power. The nature of the relationship determines the issues requiring resolution to manage effectively stakeholders. The core idea of this analytical tool is the recognition of the limited self-sufficiency of business firms so that they have to rely on their environment to address difficulties. Firm-Stakeholder Relationship Stakeholders Firm Power Middle Managers, Employees, Stakeholder Power Customers, Top Management High Interdependence Investors and Investment Parties Low Interdependence Suppliers The implementation of this analytical tool shows the stakeholder priority of the organization in achieving the planned change in the context of resource accumulation. Since the company has strong dependence on investors and investment parties as source of capital and investors also rely on the company to experience returns. This means that the company should develop mutual positive relationship with investors and investment parties. Since the power of stakeholder is high in the case of customers and top management, which means that the company should consider the important roles of top management in directing change policy and customers in justifying the area of change.    Resistance to change The main success of implementation the change is achieved by identifying and understanding the factors which block the implementation process. Kotter (1996, p. 3) described blocks as the entirety of the hindrances and issues experienced by business firms in the course of implementing change. The unaddressed resistance may lead to severe delays, accumulation of additional costs and even failure in implementing the change. Resistance finds explanation through the transition curve (Fisher, 2001). The resistance for establishing the changes in marketing, inventory and performance of personal in Coco-cola Hong-Kong will rely entirely on managers and employees of the organisation. It also restructures the organisation by making some changes in the management by removing some employees or position or by adding some more employees or reassignment employees. This situation builds up a fear in the minds of employees and managers. The change also includes in hiring new employees, which can be perceived as a threat by existing employees. In particular, there are many sources which could resist the planned change. The employees have some fear on their employment status if any changes are implemented. So, the initial response of employees will be on fighting against the change to prevent their actual positions. On the other hand, it can create a positive attitude on employees that the new change will secure their position after implementing the changes. Employees experience more safety by improving their skills and knowledge and in order to finish their work effectively. Still another is the different perspectives of managers and employees towards the purpose and impact of the planned change. The different in opinion could divide support for the change. Last is the adverse perception towards the change because of lack of consultation. The implementation of change without sufficient consultation, based on the perspective of managers and employees, could develop negative regard towards the change. Kotters model of change Kotters model provides eight reasons why process of change in an organization fails. It means that if these eight reasons for failure is removed or their impact is minimized a successful change process is possible. These eight steps can broadly divided into three categories as preparation (steps 1-4), action (steps 5-7) and grounding (step 8). So Kotters model can be used to assess the change process in Coco-cola Company: 1.) Establish a sense of urgency: The senior management of coco-cola realised that a change in their system of operations was necessary in order for them to grow in business. Hence the coco-cola Hong-Kong firm did not delay in addressing the issue and realised the need for technological innovation and new marketing strategies required in the company operations. These were the internal factors that the company was sorting out after reviewing the financial report of the convenience stores. All in all, it can be said that the sense of urgency was established. 2.) Form a powerful guiding coalition: The second step is to create a strong guiding coalition. The management of coco-cola formed a team of experts to help in guiding the change process of the management. 3.) Creating a vision: The expert team appointed by the management presented a new vision for favouring the success and growth of the organisation. They also suggested some strategies to achieve the vision on a short period of time. 4.) Communicating the Vision: The management created a vision for the change and it is very important for the company to communicate the vision to its employees. The company planned to increase the productiveness of work force. So, this may create a conflicts or misunderstanding between management and employees of the company in communicating vision. The top management should properly guide the employees in how to respond that change. 5.) Empowering others to act on the vision: In this step the Coco-cola management was completely failed because they didnt empower employees to implement that vision. Employees werent encouraged to take any risks without the approval of the management and they were not allowed to take decisions at their own. Even management never used to welcome any new ideas from the employees during the branch meetings. 6.) Planning for and creating short term wins: Here management needed to motivate its staff members by creating short-term targets for them with a degree of low failure. But this wasnt the case. There was no short-term win strategy planned by the management and it was more focused on achieving the yearly targets of profit. So employees were totally neglected in the change process and nothing was done to motivate them like salary increase, bonuses, etc 7.) Consolidating improvements and producing still more change: For implementation of new vision the top management needs to change the systems and policies of coco-cola which didnt support that change. But this wasnt done. The employees who were more responsible to implement change were neither promoted or the company didnt hire any additional people for carrying on the vision. Coco-cola tried to execute change with help of the existing employees 8.) Institutionalizing new approaches: Coco-cola had realised the need of new strategies to implement change and also introduced incentives for the employees who would implement the change successfully. The company also saw to it that they communicated what they wanted from the employees successfully through conferences, emails and meetings. Overcoming Resistance to change In change management, the resistance of employees in firm is usual expected. However, overcoming the resistance is important in order to implement the required changes in the management strategies. According to Kotter and Schlesinger (1979) there are six approaches that an organisation can use in dealing with the resistance by the workforce and these are: Education and Communication- In order to overcome the resistance in Coca-Cola the employees should be educated and informed regarding the changes within the company before implementation and also to prevent incorrect information that will surround the work area. Participation and Involvement- employees should be involved with planned changes in management programmes of the company because once they become involved the employees will not resist but instead will participate in the changes that will be undertaken. Facilitation and Support- Some employees will resist the changes because they are unable to adjust with the new programmes implemented by the management to avoid resistance the management must support the employees that are having a hard time with the changes, establishing a support system will help and assist the employees to adjust quickly. Negotiation and Agreement- Coca-Cola should talk and negotiate with employees, and during the talks the management must discuss the incentives they will receive once they accepted the changes in the management strategies. Manipulation and Co-option- if the other approaches didnt work inviting the union leader to participate and be a representation in the change process will aid in overcoming the resistance to change. Explicit and Implicit Coercion- if all approaches didnt work then the last step would be forcing them to accept the implemented changes and threaten them that if they will not comply the employees will lose their jobs.   Conclusion Change management is basically defined as the formulation and assimilation of change in a methodical process. The major objective of change management is the introduction of innovative means and systems in the work organisation. This can similarly be compared to the application of certain information technologies in the company or the adoption of new marketing strategies. Businesses must normally undergo change in order to evolve to a higher level of for instance, stability, management or production. Appointing a new head officer, for example, can greatly enhance his subordinates based on his management principles and personality.   From these discussions, we may conclude that change management is a process in which all companies undergo. This is an important procedure because it enables the organisation to make decisions that will be advantageous and beneficial to the company. In addition, organisations that are open to change are generally more successful compare to companies tha t resist it. In a globalise market, new technologies and procedure are emerging rapidly, in order to keep up with this progress a company must be willing to adapt to management changes. The international, as well as, the local market has a very stiff competition, therefore in order to be on top change management must be utilised by companies. Coca-Cola is one of the best examples of companies that utilised change management efficiently and have yielded positive results. The evidence is the dominance of Coca-Cola in the soft drink industry not just in Asia but all over the world.

Drug Testing is Not a Violation of Individual Rights Essay -- Drugs Ar

Every day companies lose millions of dollars due to employee drug use. Athletes break world records with gargantuan strength, but not on a fair scale. Drugs ruin the lives of users and cause injury to those who must work with users. Detection by officials is necessary to curb this problem. When does the safety for others violate the rights of drug users? Drug testing, whether in the workplace or on the athletic field, is not a violation of civil rights. "In 1988, the National Institute on Drug Abuse estimated that 12 percent of full-time employed Americans between the ages of 20 and 40 used an illicit drug" (Goldburg 62). Twenty percent of the 14.5 million Americans who use drugs are employed. This fact has convinced many that drug testing at the workplace should be mandatory (Goldburg 51). Sixty percent of the major corporations in America require drug testing as a condition of employment (Goldburg 50). Steven Mitchell Sack asserts that "Experts estimate that more than 50 percent of the major corporations in the United States now engage in drug and alcohol screening before hiring new employees; such tests are on the rise, particularly in high technology and security-conscious industries" (41). Because of such frequent testing, the number of applicants who test positive is down to under five percent (Sack 41). Not only do the companies pay the price for drug users, but so does the public. The public pays higher prices due to lost productivity from work-related accidents and job absenteeism caused by drug abuse (Goldburg 51). The average drug user is three times as late as fellow employees and has 2.5 times as many absences (Sack 141). A drug user is five times more likely to file a worker's compensation ... ...earche. July 1991:52. Goldburg, Raymond, ed. Taking Sides. Guilford, Connecticut: Dushkin, 1993. Huxford, Andrea. "What You Need to Know About Drug Testing in the Work Place." Netscape. http://www.charm.net/~trade/s/stein/index.html Levy, Leonard W., ed. Encyclopedia of the American Constitution. New York: Macmillan, 1992. O'Brien, David. "Rx for Disaster." Sun-Sentinel. 14 July 1991: 52-54. "Policy of Clarkson Construction Company." Pamphlet. No other information given. Preferred Alliance. "The Road to D.O.T Compliance" Netscape. http://www.preferredalliance.com/ Sack, Steven Mitchell. From Hiring to Firing. New York: Legal Strategies, 1995. Wornsnop, Richard L. "Athletes and Drugs." CQ Reasearcher. 26 July 1991: 513-519. Zigarelli, Michael A. Can They Do That? A Guide to Your Rights on the Job. New York: Lexington, 1994

Physics of Downhill Ski Racing Essay -- physics sport sports skiing

Gliding is the art of maintaining the flattest ski in order to achieve the lowest possible friction. The forces associated with gliding are fairly straightforward: gravity, friction, and air resistance. Air resistance has several inputs that add to the total resistive force. Friction is caused by the lack of a perfectly smooth surface between the skis and snow on a microscopic level. Think of it as the Rocky Mountain range trying to slide over the Himalayas. On a microscopic level this is what friction is. Two factors contribute to the resistive frictional force; a normal force and the friction coefficient. The normal force is the force holding the person up keeping them from falling towards the center of the earth. On level ground the normal force acts straight up against the acceleration of gravity. On a slope, the normal force is equal to the force of gravity proportional to the cosine of the angle of the slope to horizontal. This portion of gravity attempts to accelerate the person toward the center of the earth, the normal force resists this acceleration. The remaining component of gravity accelerates the body down the hill parallel to the slope, a linear acceleration. It is the coefficient of friction that speed skiers and racers try to reduce to a minimum. The normal force is a constant since it is related to their body weight, which does not change during the course of the race. The coefficient of friction is already reduced from everyday levels because of the snow, but it is the goal of racers to reduce this to an absolute minimum to maximize speed. The coefficient of friction is a unit less ratio of the force of friction to the normal force. The real value for the coefficient is often determined experimentally.... ...and the force normal to the shear plane. These two forces again result in the same resultant force but are rotated into the shear plane. The angle of rotation into the shear plane is phi in above second diagram. Phi is the edge angle minus the angle in the triangle of the normal force(N) and the friction force(F) on the ski divided by 2. This can be seen in the first diagram. The centripetal force can be found using the above equations in the second diagram: Fc=Fs*cos(phi)+Fn*sin(phi) Fn=Fs/tan(O-b-F) The Fc is the failing point at which the racer begins to slide the ski and lose speed. When a racer does balance the speed, radius, and other factors to maximize the centripetal force and acceleration, up to 2.5 Gs of acceleration can be achieved. Downhill ski racing is a ballet and balancing act of the laws of physics to be the fastest person down the hill.

Roxanne Quimby

Why Is Roseanne Glumly successful? Roseanne is successful because she saw an opportunity to create something and went for it. She was persistent and dedicated to selling Burst's Bees products. She was a hard-worker, putting in 20-hour workdays. Her moneymaking skills helped her and her two children to survive. She has always felt that she was entrepreneurial because she was always in control.Reason's traits of being so debt-averse and cash aware helped drive the company to success, not having to rely on retailers that don't ay their bills within the 30 day limit. The company was completely debt-free, Roseanne never had a credit card, and they never took out a loan. She found a partner that was â€Å"on the same wavelength† as her who was more risk-averse than she was and had great ideas. Their partnership helped to grow Burst's Bees. 2. Life Style vs.. High Potential Venture. Your opinion on this?I think this Is a high potential venture, especially with the number of people lo oking for more natural products. The increase in consumers who are more aware of what they eat, where hey shop, and the ingredients that are in the products have increased exponentially. So, actually, this product caters to lifestyle as well. The venture has numerous possibilities and the product lines that could be created are endless. 3. Location Issues. Maine Vs.. North Carolina. Please list advantages and disadvantages.Maine (Advantages) * The business existed In the minds of the Maine employees; everyone had a mark on the process * cheap labor ($5 wages for the 44 employees – all welfare Moms) * Cheap land ($100/acre) Cheap rent for the schoolhouse (production plant) – $150 for the year (that was lust for the fire insurance) * Very few expenses ; No phone line -? so they were able to convince the local health food store to take messages for their orders Maine (Disadvantages) * High Transport Costs (Its location was too far from metropolitan areas; shipping and rec eiving were expensive) * High Payroll Taxes (being taxed 10% of payroll due to 20% unemployment) * Lack of Expertise (unskilled workers) * If the business stayed in Maine, Roseanne would have stunted its growth

Life speech

Live life to its fullest l' m happy to Join with you today, base on something that all humans should do every day, every moment, every minute, every second and every breath. Life is a priceless object that god gave us. Life is a matter of choices. Life is a start and an end to our destiny. Throughout the years, from Stone Age and now, humans sometimes choose misery over enjoyment which is not wrong but also not right. It' s the decision of each of us, wherever we want to waste precious opportunities that Life give us. Humans, Like me and you, should enjoy life to the fullest.We should avoid the chains of misery and wretchedness. We should leave the nest that we once were afraid of leaving. We should release the cage that kept our happiness and Joy and break It until It s dust that we are standing on. We should pass on happily and satisfied, once we fulfill the life we want. Everything was meant to be there, meant to be done, meant to play a role In something. We are the mall characte r of our life. We are the stars that shine In the light of our brightness. We are the ones that play the most Important and significant role in our life.We are the center of attention of our life. We are meant to achieve the goals we set. It would be fatal if we din t enjoy life. But we want to avoid it. Problems and mistakes are not the things that go wrong but we are. We should overcome what we think, what we feel and what we did. We can t stay the rest of our life sitting in the bench of hell waiting until the day our soul float to the sky. We need to act now, it doses ‘t matter what you need to do to complete your destiny, it doses t matter what problems you need to solve on your way to your destiny.That is what life is, a maze where a challenge, a struggle, a journey, a mystery, an adventure was to start, overcome, solved and ended. It's a maze that you will meet beauty, love, promise, tragedy and sorrow. A maze that we receive spirits, promises, opportunities, songs and gifts. Live life to its fullest and wake up without regrets. Have a cheerful start in everyday and always remember that a new days starts from zero. Live life to its fullest and share it with others. Share it with others, inspire them, or learn from them. Live life to its fullest and complete the goals you set.Every step counts, it's like a stair, one step will not make you reach the top, but ten steps will. Live life to its fullest and sing it as long as you want to. Life is not only a story you're the main character but also the song that sings and shows your feeling throughout the years. Live life to its fullest and learn from the past. It doesn't matter If today was a bad day for you, think about your mistakes and learn from It, as a wise men say â€Å"People learn from their mistakes not from their remembrance. † Live life to Its fullest and take each opportunity.Not every day you will have the same opportunity as today; it might happen In another 5 years or maybe never. Take It and don t leave It, use It and don ‘t waste a great opportunity to show your talent and skills to others. Enjoy each opportunity that life takes you to. Live life to Its fullest and treasure every moment. You don ‘t want to forget excellent moments, or romantic moment or great moments with some people you really care. You need to treasure each of the moments you enjoy In life and keep It In the deepest of your soul. Every time you treasure a moment, you will realize that living life to its fullest is important you very much. Life speech Live life to its fullest l' m happy to Join with you today, base on something that all humans should do every day, every moment, every minute, every second and every breath. Life is a priceless object that god gave us. Life is a matter of choices. Life is a start and an end to our destiny. Throughout the years, from Stone Age and now, humans sometimes choose misery over enjoyment which is not wrong but also not right. It' s the decision of each of us, wherever we want to waste precious opportunities that Life give us. Humans, Like me and you, should enjoy life to the fullest.We should avoid the chains of misery and wretchedness. We should leave the nest that we once were afraid of leaving. We should release the cage that kept our happiness and Joy and break It until It s dust that we are standing on. We should pass on happily and satisfied, once we fulfill the life we want. Everything was meant to be there, meant to be done, meant to play a role In something. We are the mall characte r of our life. We are the stars that shine In the light of our brightness. We are the ones that play the most Important and significant role in our life.We are the center of attention of our life. We are meant to achieve the goals we set. It would be fatal if we din t enjoy life. But we want to avoid it. Problems and mistakes are not the things that go wrong but we are. We should overcome what we think, what we feel and what we did. We can t stay the rest of our life sitting in the bench of hell waiting until the day our soul float to the sky. We need to act now, it doses ‘t matter what you need to do to complete your destiny, it doses t matter what problems you need to solve on your way to your destiny.That is what life is, a maze where a challenge, a struggle, a journey, a mystery, an adventure was to start, overcome, solved and ended. It's a maze that you will meet beauty, love, promise, tragedy and sorrow. A maze that we receive spirits, promises, opportunities, songs and gifts. Live life to its fullest and wake up without regrets. Have a cheerful start in everyday and always remember that a new days starts from zero. Live life to its fullest and share it with others. Share it with others, inspire them, or learn from them. Live life to its fullest and complete the goals you set.Every step counts, it's like a stair, one step will not make you reach the top, but ten steps will. Live life to its fullest and sing it as long as you want to. Life is not only a story you're the main character but also the song that sings and shows your feeling throughout the years. Live life to its fullest and learn from the past. It doesn't matter If today was a bad day for you, think about your mistakes and learn from It, as a wise men say â€Å"People learn from their mistakes not from their remembrance. † Live life to Its fullest and take each opportunity.Not every day you will have the same opportunity as today; it might happen In another 5 years or maybe never. Take It and don t leave It, use It and don ‘t waste a great opportunity to show your talent and skills to others. Enjoy each opportunity that life takes you to. Live life to Its fullest and treasure every moment. You don ‘t want to forget excellent moments, or romantic moment or great moments with some people you really care. You need to treasure each of the moments you enjoy In life and keep It In the deepest of your soul. Every time you treasure a moment, you will realize that living life to its fullest is important you very much.

Behavioral assessments and personal behavior preferences Essay

In an economic environment, which becoming more challenging and competitive, businesses must look for ways of having the edge. In any organization, the workers are the most essential resource; if they fail to deliver, then the mission of the whole organization is compromised. That is why the human resource department of any organization has a critical role to play and must use an elaborate method that ensures only the best candidates are selected to take on various responsibilities within the organization. One of the techniques employed is behavioral assessment, which I think is a very effective strategy for developing an effective and efficient workforce. Benefits of behavioral assessment in hiring By conducting a behavioral assessment, the hiring officials can determine the personality and work ethics of a potential employee (Eiseman, 2008). They will also be able to determine if the applicant’s habits coincide with the requirements of the job description and if these personal traits augur well for the accomplishment of the organization’s goals (Eiseman, 2008). There is a need to ensure that any hired employee will not clash with other employees as a result of personality differences as these occurrences take up a lot of organization time, time that could be used to deliver results (Warden, 2006). Secondly, behavioral assessment helps determine which position within an organization a candidate is best suited for (Norris, 2009). For example, an applicant vying for an office operations position can exhibit excellent leadership and interpersonal skills. The hiring official can therefore inquire if he or she would be interested in leading a sales team or being in charge of customer relations. The third reason why I support behavioral assessment in the hiring process is that it uncovers personal information that is necessary to determine how coachable the candidate is, how flexible his or her timetable is going to be, his or her anticipated level of engagement and dedication and how tolerant he or she is to sudden changes in working routine or a change in responsibilities (Eiseman, 2008). These qualities can then be weighed against those of other candidates to determine who is best suited to be awarded the opportunity. Personal behavior preference and effective communication Behavioral assessment is not a guideline for hiring; but a tool. Behavioral characteristics are directly related to an individual’s personality; and personality in turn directly manifests itself in how well an individual relates to the people he or she comes into contact with in the process of executing his daily professional and personal duties (Schuler & Briscoe, 2004). Therefore, if an employer has cues about an employee’s behavioral preferences, he or she will know how best to approach the employee and how to interact with him or her while causing minimum friction. This augurs well for a harmonious coexistence within a common working environment. The communication between the two parties is bound to be more effective if the behavioral traits and personal preferences have been determined before they entered into a contractual agreement. In return, effective communication contributes greatly to efficiency and productivity (Schuler & Briscoe, 2004). Conclusion  Over the last several years, behavioral assessment has become a widely used tool in human resource management. In fact, 90 percent of Fortune 500 companies employ this tool while hiring new employees (Warden, 2006). Its widespread use is attributable to the fact that the information it yields is invaluable in predicting workplace behavior, individual potential of each worker and communication strategies to use (Norris, 2009). These insights are very essential in the formulation of team and leadership building, capacity development, conflict resolution and succession strategies for the entire organization.

Ethics and the Professional Code of Conduct Essay

Reasons ethics and integrity are important for a police chief or county sheriff. In today’s society, it is not an easy job being a county sheriff or a police chief. The society has become over-critical of law enforcement and the person on top of the chain of command has fully responsibility of all actions on him/her since there are responsible for making the important decisions as to what is morally upright (Perez & Moore, 2012). How the police relate to the public since they need to have the confidence of the public to ensure community policing work. Ethics and integrity are important to a police chief since they help him make day to day decisions in the police force. Some of the unethical behavior that police officers engage include; theft, over speeding, misuse of public office and excessive use of force. The set code of conduct will help a police chief to deal with the officers who are engaged in unethical behavior without discrimination or corruption. Ethics will help pol ice chief in making important decisions in the force. Assigning duties to different officers will require the chief to follow ethics and assign duties to officers according to their performance and not discriminate other officers. This will ensure there is equality in the force which will greatly contribute to the overall performance of the force. When there is integrity from the seniors other officers will follow suit making the entire force more productive in performing their duties. Ethics and integrity will also help a police chief to report cases from his force with honesty to his seniors. This will ensure that he reports truthfully of all the activities of his county. This will lead to a proper relationship with the seniors and this helps in the positive development of the force. When ethics and integrity are practiced in the force it increases the public confidence with the force which in turn improves the collaboration of the public and police in fighting crime. Difference between ethics, integrity and morality within law enforcement. Integrity refers to the state of feeling whole and unbroken by ones actions. It’s the quality of being honest and morally upright (Killinger, 2010). A police office needs to be honest in his actions and always be willing to tell the truth. He should not be involved in activities that would ruin his integrity and in the process damage his reputation. Ethics refers to a set code of conduct. Each profession has its ethics which are generally accepted standard of what is desirable and undesirable. It is what is considered by the society to be good or bad behavior of a person or an entity. Ethics may also include a defined basis of discipline including exclusion (Bonhoeffer & Clifford, 2005). A police officer should always be ethical and not be involved in activities like excessive use of force or abuse of the public office which is unethical and would ruin the image of the police force to the general public. Morality on the other side refers to the ability of a person to differentiate between right and wrong. This greatly helps police officers while making decisions which are spot on. Officers need to be morally upright to ensure that in all the situations they can differentiate what is right or wrong and take the necessary actions. Ways a police chief or county sheriff should use ethics and the code of conduct in decision making. A police is always presented with decisions in which he has to be ethical when making them. One of them is when assigning duties to other officers. He needs to assign duties to the officers according to their abilities and not to discriminate, example, assigning his friends the simple jobs available. He is needs to be ethical when dealing with the cases which are reported. He should not discriminate if he knows the accused or if they are relatives and all the rules should apply to every criminal regardless of the relation with him. By being ethical, the public level of confidence rises and working with the police becomes easier since there is trust between the t wo (Josephson, 2009). References Bonhoeffer, D., & Clifford J, J. G. (2005). Ethics. Killinger, B. (2010). Integrity: Doing the Right Thing for the Right Reason. Perez, D., & Moore, J. (2012). Police Ethics. Josephson, M. (2009). Becoming an Exemplary Peace Officer: The Guide to Ethical Decision Making.

An Analysis of Gardner’s Theory of Multiple Intelligences Essay Example for Free

An Analysis of Gardner’s Theory of Multiple Intelligences Essay The purpose of this paper is to explore Howard Gardner’s theory on multiple intelligences. I will focus on spatial and bodily-kinesthetic intelligences and how linguistic intelligence has an underlying effect on the other intelligences. Spatial and bodily-kinesthetic intelligences would seem to be very distant from linguistic intelligence, however I believe that they are more similar then one might expect. Spatial intelligence can be loosely defined as the ability to manipulate and recreated the physical work in ones mind. Artists often use this intelligence as they take an actual object and are able to manipulate it onto a canvas or piece of paper. Many IQ tests have a section that tests the ability of a person in their use of block design. Students who excel in spatial intelligence have the ability to recreate within their mind the things that they see visually. Gardner states, â€Å"The left hemisphere of the brain has, over the course of evolution, been selected as the pre-eminent site for linguistic processing, the right hemisphere of the brain, and in particular the posterior portions of the right hemisphere, proves to be the site most crucial for special processing† (Gardner, p. 181). Gardner is trying to show how separate in the brain spatial and linguistic intelligence really are. By isolating the intelligences, Gardner focuses on the idea of savants and brain damage to prove his theory that the intelligences are totally separate. Eliminating part of the brain would still allow for someone to be successful and intelligent at spatial abilities. His idea is that even if a person lost their ability to speak or the ability to use their hands, that their other intelligences could possibly still work at a high level. I agree with his theory, however I think the intelligences overlap more then he may believe. Linguistic intelligence seems to have a basis in spatial intelligence also. Many students might do just fine being able to read a word problem and then form the design in their head. Gardner gives an example, â€Å"Take a square piece of paper, fold it in one half, then fold it twice again in half. How many squares exist after this final fold? † (Gardner, p. 171). This idea shows how linguistic intelligence can be used when dealing with a student who has a greater spatial intelligence. Even without the student physically being able to fold the piece of paper they could still solve the problem due to their linguistic intelligence. Gardner shows this idea as he talks about people having distinct separate intelligences, but that each intelligence has the ability to overlap with another. I also decided to talk about his theory of bodily-kinesthetic intelligence because I feel this intelligence goes together well with spatial intelligence. Both of these intelligences are educated best by going away from the traditional teaching methods of reading and writing. Bodily-kinesthetic intelligence is the ability for a person to use their body to solve a problem. This can be seen in many athletes and other people who are very active. Some people are born with a higher bodily-kinesthetic intelligence then others. Tests on reaction time have shown that some people are born with almost superhuman reaction time ability. This reaction time allows them to hit a baseball with such success that cannot be taught. Parts of this intelligence can be learned by studying similar to some of the more the academic intelligences, however bodily-kinesthetic intelligence is not viewed as an academic intelligence. Wayne Gretzky said, â€Å"Nine out of ten people think what I do is instinct†¦. It isn’t. Nobody would ever say a doctor had learned had profession by instinct: yet in my own way I’ve spent almost as much time studying hockey as a med student puts in studying medicine† (Gardner, p. 231). Both a hockey player and a surgeon rely on their body to perform at a high level. Bodily-kinesthetic intelligence is just not brute force but the ability to read what is happening, and then adapt. In football, a player will tackle another player, although before that happens the tackling player must read the play to get a path take on the ball carrier. A surgeon can have perfect skills in using their hands to operate but they also need the ability to learn the correct procedures. These ideas show that a person can be above average in more then one intelligence and that is in fact fairly common. The traditional way of teaching is through reading and writing that puts an emphasis on linguistic intelligence. Gardner’s theory is to separate the intelligences by showing that even a person who loses the ability to use part of their brain will still be able to function at a high level at some other intelligences. Gardner points out that he believes the intelligences are separate, but that they rarely operate separately and more often then not there are several intelligences working together. This is how linguistic intelligence is so important to the overall learning of a student. Most tests such as IQ tests put an emphasis on how well a person does on verbal section of the test. Gardner said, â€Å"I have already noted that many retarded children display a surprising ability to master language†¦ Even more striking are those rare children who, despite retardation or autism, prove able to read at an astonishingly early age† (Gardner, p. 84-85). This is apparent when talking about a surgeon who loses the ability to use their hands and so they cannot operate on patients anymore. They may not have the ability to physically do the operation anymore but they can still instruct someone else to do the surgery. This surgeon has lost their ability to use their hands but their brain is still intact so they can use their linguistic intelligence to instruct another person to perform the operation. Gardner does not think linguistic intelligence is more important than any of the other intelligences, but I believe that linguistic intelligence sets the basis for the other intelligences. Without this intelligence the student will not be able to understand what that teacher is trying to convey in class. Language is important for the student to get through school, however a student could get though school without fully realizing their full spatial intelligence. Linguistic intelligence allows a student to gain the ability to study the concepts and then apply them to the other intelligences such as bodily-kinesthetic intelligence. One cannot expect someone to just learn all the intricate details of boxing and then to go into the ring and win a title. This can only happen with some intelligence that is born within the person. Intelligences are within everyone but it is hard for a person to know exactly what intelligence they posses the strongest. Howard Gardner’s idea of multiple intelligences stems from his belief that each person has different intelligences that they posses. These intelligences are inherently separate due to the fact that because of brain damage, a person can lose an intelligence while still being able to perform at a high level on other intelligences. Gardner does not believe that linguistic intelligence is more important then the others, however in our society we put such a great emphasis on linguistic intelligence. A student can fall behind in their linguistic development and due to our societies testing and basis in teaching the student might not attain high grades. This does not mean the student is not smart, it just means that they might excel at a different type of intelligence. Overall, Gardner explains how each person has many different forms of intelligence that they could be above average in. An Analysis of Gardner’s Theory of Multiple Intelligences. (2017, Jan 05).